Articles by Bob Wittkamp

Myths and Misconceptions

By Bob Wittkamp
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As I sit and think about my 30-plus years in the carpet cleaning business, I am fascinated by the old wives’ tales, or OWTs, that persist and, in some cases, thrive within the industry.
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Shrinkage

By Bob Wittkamp
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Some of the most common questions asked by newbies and untrained cleaners about carpet cleaning center around carpets and rugs shrinking when cleaned. This is also a favorite subject for potential customers to bring up during site visits.
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Mold and the Carpet Cleaning Professional

By Bob Wittkamp
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It is no secret that the hottest word in restoration today is mold. But mold has been around for thousands of years; why is it just now becoming such a problem?
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Opening the Door to the Commercial Market

By Bob Wittkamp
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There is a growing occurrence of major players in the carpet industry, including carpet manufacturers and fiber producers, becoming involved with the maintenance of carpet after it is put into service.
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Cleaning Agents and Carpet Cleaners

By Bob Wittkamp
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It always amazes me how many of the “carpet maintenance” problems I am called out on are really just the result of poor work practices.
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The Fear Factor of Wool

By Bob Wittkamp
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I am amazed sometimes at the level of fear I find in the carpet cleaning industry. Once, a student of mine went on at length about his refusal to clean a client’s 3,000 square feet of white wool carpet.
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Be Bold, Take Control and Make a Profit

By Bob Wittkamp
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I have been offered more than a few opportunities to purchase existing carpet cleaning businesses by owners who wanted to quit or were being forced to quit by health or economic concerns.
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The difference Between a Spot and a Stain

By Bob Wittkamp
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It's simple logic, the difference between a 'spot' and a 'stain.' If you're unsure, read on.
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Truckmounts: The Importance of Maintenance

By Bob Wittkamp
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If as much attention is paid to equipment maintenance as it is to pre-purchase research, almost any purchase will perform well for an acceptable period of time.
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Identifying and Correcting Stains, Spots & Soils

By Bob Wittkamp
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Educating your customer on the differences between stains, spots and soils, and taking the correct path of action, will raise their confidence level and your bottom line.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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