Articles by Joe Domin

A History of Carpet Cleaning Chemicals

By Joe Domin
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Chemistry as a whole is a unique science and when it comes to carpet cleaning chemistry, it’s a totally different ballgame.


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The Big and Small of It: A Chemist's Point of View

By Joe Domin
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I’ve always maintained that in spite of all the laboratory testing being performed, there is nothing like the good-old-fashioned approach of having a cleaning formulation tried out by a seasoned carpet cleaner.
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How Green Is My Carpet?

By Joe Domin
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The word "green" is usually used to describe a color, such as a green traffic light or Irish green. We also incorporate green into colloquialisms, such as, "Show me your green," meaning money, or "Green with envy," a common phrase expressing greed or desire. In no way does it reflect the color.
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Image is Everything

By Joe Domin
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At the instant of detonation, an explosion converts liquid immediately into a gaseous form, whereby a flash of heat and light produces a tremendous force that overrides everything in its presence.
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A CAD to Remember

By Joe Domin
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A cad is defined as an ungentlemanly man, a label no carpet cleaner wants to be stuck with. But the CAD, or Customer Appreciation Day, is one of the professional's best tools. Product demonstrations, food, games, and a general atmosphere of fun help reaffirm the cleaner-supplier relationship.
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Training in Chemicals for Dealers

By Joe Domin
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Most carpet cleaners rely heavily on their local dealer to provide technical information for equipment and chemical applications. Unfortunately, many dealers have incomplete knowledge about the products that they sell.
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Air Quality is One of My Highest Priorities

By Joe Domin
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Back in my heyday, a nightclub had the aroma of La Femme perfume, the sound of ice cubes clinking in a glass, and a veil of cigarette smoke so thick that, as we used to say, "you can cut it with a knife."
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Going Undercover with Over-Carpet Protection

By Joe Domin
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You've heard it all before. Just spray a product on top of a clean carpet and voil
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It's Not Easy Being Green

By Joe Domin
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You would have to be colorblind to not realize that anything being billed as good for the environment these days is sporting a green label.
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Light It Up

By Joe Domin
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Light plays a big role in carpet cleaning. We all look forward to its warmth, its spiritual impact, and to show us the way as we roll through a six-carpet cleaning day.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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