Articles by Joe Domin

Reducing Mineral Content in Water Increases Cleaning Results

By Joe Domin
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Used properly, water-softening units increase productivity and carpet cleaning results, while decreasing downtime.
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Treading Water With Surfactants

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Understanding the role surfactants and water tension play in your carpet cleaning chemicals can deliver better results on your next job.
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Carpet Cleaner or Exterminator?

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Basic carpet cleaning chemistry, in its cleaning process, has the ability to eliminate certain microbes by disrupting the environment. A variation in pH, hot water, chemical imbalance, together with conventional hot water carpet cleaning, minimizes the life makeup of a microbe...
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The Ideas That Bind Us Together

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In my travels, I noticed an attitude that is not common but sticks out like a sore thumb—the feeling of independence from other carpet cleaners that refuse to share their knowledge with others...
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Hazards to Your Health?

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As time marches on, more and more people are getting involved with environmental concerns, which they should. There are, however, over-extensions of fear about chemical usage...
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Ur-ine, Ur-Out

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No novel name will succeed in sales unless the product’s functionality can be recognized as being exceptional.
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The Heart of the Company

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I often refer the laboratory as the heart of the company...
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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