Articles by Joe Domin

Reducing Mineral Content in Water Increases Cleaning Results

Used properly, water-softening units increase productivity and carpet cleaning results, while decreasing downtime.
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Treading Water With Surfactants

Understanding the role surfactants and water tension play in your carpet cleaning chemicals can deliver better results on your next job.
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Carpet Cleaner or Exterminator?

Basic carpet cleaning chemistry, in its cleaning process, has the ability to eliminate certain microbes by disrupting the environment. A variation in pH, hot water, chemical imbalance, together with conventional hot water carpet cleaning, minimizes the life makeup of a microbe...
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The Ideas That Bind Us Together

In my travels, I noticed an attitude that is not common but sticks out like a sore thumb—the feeling of independence from other carpet cleaners that refuse to share their knowledge with others...
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Hazards to Your Health?

As time marches on, more and more people are getting involved with environmental concerns, which they should. There are, however, over-extensions of fear about chemical usage...
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Ur-ine, Ur-Out

No novel name will succeed in sales unless the product’s functionality can be recognized as being exceptional.
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The Heart of the Company

I often refer the laboratory as the heart of the company...
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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