Articles by Lee Pemberton

The Training Corner: Technology & Training for the Cleaning Professional

Computer technology is the secret weapon of the cleaning professional. The timesaving value and the customer communication value are enormous. It can improve the consumers' perception of your technicians.
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The Training Corner: Guess What Your Customers Look for First? (Part Two)

It's the age-old dilemma: Youth means inexperience; older means 'too old.' Beat the stereotype.
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Guess What Your Customers Look for First? (It's Not Your Quality)

Customers focus on what they 'see' when you first arrive. What to do? Presentation. Presentation. Presentation.
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Are Subconscious "Money Beliefs" Undermining Your Sales Training?

Do you know how your employees feel about money?
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Improve Your Customer Service By Teaching Your Staff How To Prepare ‘Elevator Speeches’

This deceivingly simple task will do more to powerfully cement long-lasting customer relationships than all the coupons or give-a-ways you can come up with!
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Workplace Reality and Customer Care Training

Like it or not, your cleaning customers and prospects have undergone a negative attitude adjustment during these last six months!
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Stay on Top of the Carpet-Cleaning Consumer Backlash

Revamp your carpet cleaning company into a customer-satisfying service provider now, or watch your business profits dwindle and disappear!
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Use Rules As Tools & Guides, Not As Walls or Fences in Your Cleaning Business

The purpose of a rule is to provide us with an opportunity to learn from the knowledge and experience of those who created the rule.
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Which Do You Put First—Your Cleaning Customer or Your Employee?

Taking care of your most expensive and valuable asset—your technicians—will result in a more profitable and successful business.
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Q&A Sessions Bring Home the Message to Cleaning Professionals

Additional hands-on time may be what your carpet cleaning trainees ask for, but what they really want is more time in the question-and-answer session that follows.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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