Steve Toburen

Steve Toburen

Steve Toburen is Director of Training of Jon-Don’s Strategies for Success (SFS) program. SFS helps residential/commercial cleaners and restoration contractors take their business to the next level with a turnkey business Infrastructure and an ongoing support program. Get answers on SFS HERE. Or just contact Steve at stoburen@StrategiesForSuccess.com.

ARTICLES

Ask Steve: How Can I Avoid Being Taken Advantage Of?

July 24, 2014

By gifting your prospect the spotter before they decide on who will do their cleaning, you are using the principle of reciprocity. 


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Ask Steve: How Can I Avoid Surprising a Customer with Price?

July 17, 2014

We set up an appointment for the cleaning and upon arriving and I asked for a “tour” of what she wanted cleaned. I measured, figured the price and when I gave it to her she had a shocked look on her face!


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Ask Steve: Can I Get Stores to Sell My Custom Spotter Bottles?

A personalized spotter bottle with free lifetime replacement policy was the single best marketing idea I ever had
July 10, 2014

Here are some other ideas on how to get your free lifetime replacement spotters into the hands of your clients and prospective customers:


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Avoiding the “Crash and Burn” Phenomenon! – Part II

July 8, 2014

“Maybe we’ll live and learn. Maybe we’ll crash and burn.” – John Legend 


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Ask Steve: What Add-On Services Didn’t Work Out for Your Business?

Some add-on services work better than others. Here's a look at some input from Steve Toburen.
June 26, 2014

Maybe all of the "retired" additional services should remind all of us just what a great core profession we have stumbled into with carpet cleaning!


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Ask Steve: At What Point in the Job Should I Sell Carpet Protector?

The easiest way to sell protector? Ask!
June 19, 2014

What we affectionately call "upselling" is really giving the customer an opportunity to spend more money with us.


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Ask Steve: What Type of Carpet Cleaning Method Should I Offer to My Clients?

June 11, 2014

 Never argue cleaning methods or techniques with a customer! 


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Ask Steve: Why Can’t I Find Reliable Employees?

Good workers are out there - the trick is finding them
June 5, 2014

Don’t feel like the Lone Ranger! I remember early in my business career I did exactly what you are doing. 


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Ask Steve: When's the Right Time to go Full-Time?

I find that this “in between” business model can be a difficult place to be.
May 29, 2014

Should you make the jump? No one knows but you. I would caution you not to base it just on financial issues.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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