- THE MAGAZINE
Articles by Steve Toburen
Virtually all marketing “works.” The key is to a) do something, b) test the response and then c) do it regularly!
If there was a business expansion that I was convinced would far out-produce the expense of a loan – I would go for it.
It is so darn frustrating to know that you truly are the best in town, to truly wish to be of service and to know that you give excellent value for the money and then to get blown off course with the good old "How much?" over-the-phone question!
You love carpet cleaning. I did too. So I’m happy for both of us!
"Success is going from failure to failure without a loss of enthusiasm." - Winston Churchill
Breakdowns, emergency water losses and last minute same day requests do happen ... a lot.
When I had my carpet cleaning and restoration services operation we just never could make sense out of doing our own retail carpet sales.
Any woodworker will tell you that 90% of their project’s success is based on preparation. Everything from matching the grain to squaring the pieces to the final sanding - miss one step and your project will be ruined.
One dirty little secret of our industry is most carpet cleaning companies never sell… they just wither away.
I discovered that many managers don’t even know for sure what they pay and are more interested in reliability, a proven track record and a burden lifted off their backs