Articles by Steve Toburen

Differentiation with Value-Added Service

“Success is the sum of details.” - Harvey S. Firestone

So do you want to be different from the hordes of other carpet cleaners out there?

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Ask Steve: I’ve Been Contacted About an Ex-Employee, What Can I Legally Say?

“The only difference between a starving man and a starving dog is that after you feed the dog he normally will not bite you!”

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Ask Steve: When Does it Make Sense to Merge with a Competitor?

Once in a very great while a business partnership is like a great marriage or a fine wine - it just gets better with age.

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Ask Steve: What Alternatives Are There to Forwarding Calls to My Cell?

You don't want to pass on potential work, but is forwarding calls to your cell phone the best?

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Ask Steve: Should I be Focusing More on Commercial Work?

 We found a more or less equal mix was important to our success, especially in the small market area we worked in.  

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Ask Steve: What’s the Best Way to Price Motel Rooms?

Even more importantly with motels, you must get the logistics of the job down to make a profit. 

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Ask Steve: How Can I Get Commercial Prospects to Sign More Contracts?

One of my favorite sayings is, “The hardest door to make it through is your own!”

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Ask Steve: What Are Your Thoughts on Offering Pre-Vacuuming Discounts?

In my business, we made pre-vacuuming requests a part of the job.

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Ask Steve: How Can I Avoid Carbon Monoxide Poisoning?

Sadly, every year cleaners stupidly suffer unneeded deaths just out of ignorance and/or carelessness.  

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Can Your Company Truly be Viewed as “Different?”

“Being different is good; embrace it.” - Simon Cowell

Should you be “different” from other carpet cleaners? Well, just analyze your average competitor’s attitude, appearance, employees, vehicles, equipment and image.

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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine


2015 Jan/Feb

The Jan/Feb ICS issue features content on cleaning services during the winter time, commercial cleaning, rug cleaning, new with rugs, marketing for restoration and new products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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