Articles by Steve Toburen

Ask Steve: What’s the Best Way to Market to Big Commercial Accounts?

I got some of my profitable accounts just by stopping in to new construction that was near completion
By Steve Toburen
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Congratulations on focusing on the often overlooked, but oh-so-very-profitable, commercial contract market for floor maintenance. 


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“Playing the Field” with Employees

“Flirting is the gentle art of making a man feel pleased with himself.” –Helen Rowland
By Steve Toburen
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I hear it all the time. “Steve, my body is getting tired.” And then very hesitantly, “I’m finally thinking about hiring an employee…” Yep, this hardworking solo cleaner is quite correctly scared to death!


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Ask Steve: How Can I Match the Marketing Muscle of the National Franchises?

By Steve Toburen
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Many of the “national big boys” are really great marketing companies that just happen to clean carpets.


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Ask Steve: How Can I Increase Bookings Over the Phone?

By Steve Toburen
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It is extremely hard to differentiate yourself over the phone.


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Ask Steve: How Can I Pull in Prospective Customers at a Home Show?

When you present your company correctly at a home or trade show, people can pre-experience your service
By Steve Toburen
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Reflecting back on our home shows, they were exhausting affairs but extremely rewarding. 


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Ask Steve: How Can I Motivate Adjusters and Agents to Refer Me?

Let’s focus on what adjusters and agents want from a restoration company.
By Steve Toburen
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The logical question is: “How can you HELP adjusters?”


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Avoiding the “Crash and Burn” Phenomenon! – Part III

“Maybe we’ll live and learn. Maybe we’ll crash and burn.” – John Legend
By Steve Toburen
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Failing is never fun. And it is just so tragic to see a hard-working carpet cleaner “crash and burn.” The financial (and emotional) shrapnel of a business imploding can destroy all involved, especially the family.


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Ask Steve: Should we be Charging for Complex Spot Removal?

“It all depends!” So let me share a few thoughts…
By Steve Toburen
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I do suggest working most spotting into the price of the cleaning. How? By just quoting a bit more for the total job. 


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Ask Steve: How Can I Avoid Being Taken Advantage Of?

By Steve Toburen
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By gifting your prospect the spotter before they decide on who will do their cleaning, you are using the principle of reciprocity. 


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Ask Steve: How Can I Avoid Surprising a Customer with Price?

By Steve Toburen
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We set up an appointment for the cleaning and upon arriving and I asked for a “tour” of what she wanted cleaned. I measured, figured the price and when I gave it to her she had a shocked look on her face!


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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