Articles by Steve Toburen

Ask Steve: What’s the Best Way to Price Motel Rooms?

Even more importantly with motels, you must get the logistics of the job down to make a profit. 


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Ask Steve: How Can I Get Commercial Prospects to Sign More Contracts?

One of my favorite sayings is, “The hardest door to make it through is your own!”


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Ask Steve: What Are Your Thoughts on Offering Pre-Vacuuming Discounts?

In my business, we made pre-vacuuming requests a part of the job.


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Ask Steve: How Can I Avoid Carbon Monoxide Poisoning?

Sadly, every year cleaners stupidly suffer unneeded deaths just out of ignorance and/or carelessness.  


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Can Your Company Truly be Viewed as “Different?”

“Being different is good; embrace it.” - Simon Cowell

Should you be “different” from other carpet cleaners? Well, just analyze your average competitor’s attitude, appearance, employees, vehicles, equipment and image.


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Ask Steve: What’s the Best Way to Negotiate Pricing with Property Managers?

 Always base your cleaning by traffic and soil levels rather than only building area. 


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Ask Steve: What’s the Best Way to Handle a Difficult Adjuster?

As I tell our SFS members, "The best way to make a cheerleader out of adjusters is to make cheerleaders out of their insureds!"


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Ask Steve: How Should I Go About Setting Up a Residential Maintenance Plan for Clients?

Our key was in training and motivating our employees to sell the "Stay Beautiful" program at the end of the first-time cleaning. 


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Ask Steve: What Are Some Hot “Emotional” Words I Can Use in My Marketing?

 Senses are the fast track to human emotions and, once again, emotional connections are the basis of all marketing.  


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Ask Steve: What’s the Difference Between a “Good” and “Bad” Business Acquisition?

 Remember that with buying a business you should not be only talking customers or dollar volume.  


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Multimedia

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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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