- THE MAGAZINE
Articles by Steve Toburen
By gifting your prospect the spotter before they decide on who will do their cleaning, you are using the principle of reciprocity.
We set up an appointment for the cleaning and upon arriving and I asked for a “tour” of what she wanted cleaned. I measured, figured the price and when I gave it to her she had a shocked look on her face!
Here are some other ideas on how to get your free lifetime replacement spotters into the hands of your clients and prospective customers:
“Maybe we’ll live and learn. Maybe we’ll crash and burn.” – John Legend
Maybe all of the "retired" additional services should remind all of us just what a great core profession we have stumbled into with carpet cleaning!
What we affectionately call "upselling" is really giving the customer an opportunity to spend more money with us.
Never argue cleaning methods or techniques with a customer!
Don’t feel like the Lone Ranger! I remember early in my business career I did exactly what you are doing.
Should you make the jump? No one knows but you. I would caution you not to base it just on financial issues.
A few observations on naming your business...