Articles by Steve Toburen

Ask Steve: How Can I Motivate Adjusters and Agents to Refer Me?

Let’s focus on what adjusters and agents want from a restoration company.

The logical question is: “How can you HELP adjusters?”


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Avoiding the “Crash and Burn” Phenomenon! – Part III

“Maybe we’ll live and learn. Maybe we’ll crash and burn.” – John Legend

Failing is never fun. And it is just so tragic to see a hard-working carpet cleaner “crash and burn.” The financial (and emotional) shrapnel of a business imploding can destroy all involved, especially the family.


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Ask Steve: Should we be Charging for Complex Spot Removal?

“It all depends!” So let me share a few thoughts…

I do suggest working most spotting into the price of the cleaning. How? By just quoting a bit more for the total job. 


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Ask Steve: How Can I Avoid Being Taken Advantage Of?

By gifting your prospect the spotter before they decide on who will do their cleaning, you are using the principle of reciprocity. 


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Ask Steve: How Can I Avoid Surprising a Customer with Price?

We set up an appointment for the cleaning and upon arriving and I asked for a “tour” of what she wanted cleaned. I measured, figured the price and when I gave it to her she had a shocked look on her face!


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Ask Steve: Can I Get Stores to Sell My Custom Spotter Bottles?

A personalized spotter bottle with free lifetime replacement policy was the single best marketing idea I ever had

Here are some other ideas on how to get your free lifetime replacement spotters into the hands of your clients and prospective customers:


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Avoiding the “Crash and Burn” Phenomenon! – Part II

“Maybe we’ll live and learn. Maybe we’ll crash and burn.” – John Legend 


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Ask Steve: What Add-On Services Didn’t Work Out for Your Business?

Some add-on services work better than others. Here's a look at some input from Steve Toburen.

Maybe all of the "retired" additional services should remind all of us just what a great core profession we have stumbled into with carpet cleaning!


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Ask Steve: At What Point in the Job Should I Sell Carpet Protector?

The easiest way to sell protector? Ask!

What we affectionately call "upselling" is really giving the customer an opportunity to spend more money with us.


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Ask Steve: What Type of Carpet Cleaning Method Should I Offer to My Clients?

 Never argue cleaning methods or techniques with a customer! 


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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