Articles by Steve Toburen

Ask Steve: Can I Get Stores to Sell My Custom Spotter Bottles?

A personalized spotter bottle with free lifetime replacement policy was the single best marketing idea I ever had
By Steve Toburen
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Here are some other ideas on how to get your free lifetime replacement spotters into the hands of your clients and prospective customers:


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Avoiding the “Crash and Burn” Phenomenon! – Part II

By Steve Toburen
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“Maybe we’ll live and learn. Maybe we’ll crash and burn.” – John Legend 


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Ask Steve: What Add-On Services Didn’t Work Out for Your Business?

Some add-on services work better than others. Here's a look at some input from Steve Toburen.
By Steve Toburen
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Maybe all of the "retired" additional services should remind all of us just what a great core profession we have stumbled into with carpet cleaning!


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Ask Steve: At What Point in the Job Should I Sell Carpet Protector?

The easiest way to sell protector? Ask!
By Steve Toburen
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What we affectionately call "upselling" is really giving the customer an opportunity to spend more money with us.


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Ask Steve: What Type of Carpet Cleaning Method Should I Offer to My Clients?

By Steve Toburen
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 Never argue cleaning methods or techniques with a customer! 


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Ask Steve: Why Can’t I Find Reliable Employees?

Good workers are out there - the trick is finding them
By Steve Toburen
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Don’t feel like the Lone Ranger! I remember early in my business career I did exactly what you are doing. 


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Ask Steve: When's the Right Time to go Full-Time?

I find that this “in between” business model can be a difficult place to be.
By Steve Toburen
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Should you make the jump? No one knows but you. I would caution you not to base it just on financial issues.


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Ask Steve: How Specific (and Personal) Should I be in Naming my Company?

By Steve Toburen
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A few observations on naming your business...


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Ask Steve: What Was the Dumbest Thing You Ever Did?

By Steve Toburen
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Let me tell you about one of my first dumb stunts...


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Ask Steve: How Much is “Too Much” to Pay Cleaning Techs?

I am firmly convinced as an industry we do not nearly pay our technicians well enough
By Steve Toburen
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If you are paying marginal wages don’t be surprised if you get marginal workers.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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