- THE MAGAZINE
Articles by Steve Toburen
No one is going to refuse you permission to park close to their house. However, by you asking permission, the homeowner feels in control and this is very important.
More years ago than I care to remember, a new carpet cleaner came to my town. I met him, and while he was civil to me, I could tell he was both intensely competitive and very insecure. Bad combination! I'll call him "George."
I was scared to death when it came to making sales calls on people twice my age and twenty times my income! And yet I personally developed virtually all of those almost $400,000 per year in regular commercial accounts!
Let’s look at your two big options going forward:
Yep, your resident curmudgeon Steve Toburen weighing in here with his usual contrarian view.
If you aren’t making a decent living after 18 months in business, it can only be one or more of these three problems: A) You aren’t charging enough, B) you aren’t doing enough volume or C) you are expecting too much too soon.
So how do you stop this thievery? The short answer - you can't. Not completely. You can and should make it harder to steal than not steal, but in the final analysis many techs currently are doing it.
One of the best things I ever stumbled into was giving business managers that requested a “How much to clean these carpets?” quote from me at least three price/frequency options.
Never let anyone else define your vision of success.
When you exhibit at a home show you are face-to-face with thousands of prospective customers.