Articles by Steve Toburen

Avoiding the “Crash and Burn” Phenomenon! – Part I

“We lose money on every sale but we make up for it in increased volume!” – Anonymous
By Steve Toburen
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So hopefully by now you are busy, busy, busy with spring cleaning! And yet many carpet cleaners still crash and burn financially and/or emotionally even though they are booked solid for days ahead!


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Ask Steve: After a Failed Past Attempt, How Can I Start a Successful Cleaning Business?

By Steve Toburen
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You will be successful if you truly want to be. We will all be rooting for you. 


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Ask Steve: How Do I Set Myself Apart from Well-Established Competition?

Marketing (and sales) should be a continuous process year-round
By Steve Toburen
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Virtually all marketing “works.” The key is to a) do something, b) test the response and then c) do it regularly! 


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Ask Steve: What’s Your Take on Business Borrowing and Debt?

There are very few successful companies that don't borrow to expand.
By Steve Toburen
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If there was a business expansion that I was convinced would far out-produce the expense of a loan – I would go for it. 


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Ask Steve: How Can I Handle the “How Much” Question Over the Phone?

By Steve Toburen
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It is so darn frustrating to know that you truly are the best in town, to truly wish to be of service and to know that you give excellent value for the money and then to get blown off course with the good old "How much?" over-the-phone question!


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Will You Grab Your “Golden Opportunity?”

“I think everyone is an opportunist if they have an opportunity.” – Katharine Hepburn
By Steve Toburen
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You love carpet cleaning. I did too. So I’m happy for both of us!


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Ask Steve: How Should I Define “Success?”

A huge trap is when we allow other people to define our success.
By Steve Toburen
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"Success is going from failure to failure without a loss of enthusiasm." - Winston Churchill


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Ask Steve: How Can I Avoid Losing Customers that Want Immediate Cleaning?

One danger of trying to meet every client’s last minute demand is loading your people up with too much overtime
By Steve Toburen
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Breakdowns, emergency water losses and last minute same day requests do happen ... a lot.


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Ask Steve: Is it Better to Sell Carpet/Flooring or Form a Referral Partnership?

By Steve Toburen
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 When I had my carpet cleaning and restoration services operation we just never could make sense out of doing our own retail carpet sales. 


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Prepping the Job (And Your Client)

“Before anything else, preparation is the key to success.” –Alexander Graham Bell (1847-1922
By Steve Toburen
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Any woodworker will tell you that 90% of their project’s success is based on preparation. Everything from matching the grain to squaring the pieces to the final sanding - miss one step and your project will be ruined.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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