Articles by Steve Toburen

Ask Steve: Is it Better to Sell Carpet/Flooring or Form a Referral Partnership?

March 13, 2014

 When I had my carpet cleaning and restoration services operation we just never could make sense out of doing our own retail carpet sales. 


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Prepping the Job (And Your Client)

“Before anything else, preparation is the key to success.” –Alexander Graham Bell (1847-1922
March 3, 2014

Any woodworker will tell you that 90% of their project’s success is based on preparation. Everything from matching the grain to squaring the pieces to the final sanding - miss one step and your project will be ruined.


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Ask Steve: How Can I Best Prepare to Sell My Business?

Remember that selling your company should be just one part of your well-balanced personal investment program
February 27, 2014

 One dirty little secret of our industry is most carpet cleaning companies never sell… they just wither away. 


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Ask Steve: How Should I “Sell” Commercial Jobs - Low Cost or Quality of Work?

Don’t automatically assume that someone asking for a better deal is only focused on price
February 20, 2014

I discovered that many managers don’t even know for sure what they pay and are more interested in reliability, a proven track record and a burden lifted off their backs


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Ask Steve: How Should I Manage an Outside Salesperson?

On commission structures, sales systems and holding salespeople accountable.
February 13, 2014

Your sales system should include scripts, audio and video sales aids, a proposal template, paperwork for setting up the account and, of course, a pricing guide so your salesperson can write the proposal profitably


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Ask Steve: What’s the Best Way to Handle Back-Stabbing Contractors?

I formed a strategic partnership with a quality structural contractor in my area
February 6, 2014

Here are some things to look for in a structural contractor strategic partner:


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Ask Steve: Should I “Follow Up” on my Commercial Bids?

Never leave your prospect without determining your next action
January 30, 2014

You've already made the big investment in an on-site inspection and have already worked up the proposal.


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Just Git’er Done! Part I: On Website Development and SEO

“Above all, don’t lie to yourself…” Fyodor Dostoyevsky
January 30, 2014

No one is a better (or more prolific) procrastinator that me. And it is no secret that putting things off in business can be bad. But there is a much more insidious danger out there than procrastination!


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Ask Steve: Should I Make a Separate Trip to Give an Estimate?

A look at how to do pre-inspections whenever you choose to do it.
January 23, 2014

Let’s face up to the fact that every job needs to be pre-inspected and priced before cleaning.


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Ask Steve: How Can I Make Commercial Cleaning Jobs More Convenient for Me and the Owner?

With a regular, long-term commercial account it is essential to get the key.
January 16, 2014

Commercial cleaning accounts are big money jobs, but they aren't always convenient.


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Multimedia

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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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