Articles by Steve Toburen

Ask Steve: How Do I Set Myself Apart from Well-Established Competition?

Marketing (and sales) should be a continuous process year-round
By Steve Toburen
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Virtually all marketing “works.” The key is to a) do something, b) test the response and then c) do it regularly! 


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Ask Steve: What’s Your Take on Business Borrowing and Debt?

There are very few successful companies that don't borrow to expand.
By Steve Toburen
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If there was a business expansion that I was convinced would far out-produce the expense of a loan – I would go for it. 


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Ask Steve: How Can I Handle the “How Much” Question Over the Phone?

By Steve Toburen
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It is so darn frustrating to know that you truly are the best in town, to truly wish to be of service and to know that you give excellent value for the money and then to get blown off course with the good old "How much?" over-the-phone question!


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Will You Grab Your “Golden Opportunity?”

“I think everyone is an opportunist if they have an opportunity.” – Katharine Hepburn
By Steve Toburen
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You love carpet cleaning. I did too. So I’m happy for both of us!


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Ask Steve: How Should I Define “Success?”

A huge trap is when we allow other people to define our success.
By Steve Toburen
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"Success is going from failure to failure without a loss of enthusiasm." - Winston Churchill


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Ask Steve: How Can I Avoid Losing Customers that Want Immediate Cleaning?

One danger of trying to meet every client’s last minute demand is loading your people up with too much overtime
By Steve Toburen
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Breakdowns, emergency water losses and last minute same day requests do happen ... a lot.


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Ask Steve: Is it Better to Sell Carpet/Flooring or Form a Referral Partnership?

By Steve Toburen
One Comment

 When I had my carpet cleaning and restoration services operation we just never could make sense out of doing our own retail carpet sales. 


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Prepping the Job (And Your Client)

“Before anything else, preparation is the key to success.” –Alexander Graham Bell (1847-1922
By Steve Toburen
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Any woodworker will tell you that 90% of their project’s success is based on preparation. Everything from matching the grain to squaring the pieces to the final sanding - miss one step and your project will be ruined.


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Ask Steve: How Can I Best Prepare to Sell My Business?

Remember that selling your company should be just one part of your well-balanced personal investment program
By Steve Toburen
One Comment

 One dirty little secret of our industry is most carpet cleaning companies never sell… they just wither away. 


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Ask Steve: How Should I “Sell” Commercial Jobs - Low Cost or Quality of Work?

Don’t automatically assume that someone asking for a better deal is only focused on price
By Steve Toburen
One Comment

I discovered that many managers don’t even know for sure what they pay and are more interested in reliability, a proven track record and a burden lifted off their backs


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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