Articles by Steve Toburen

Ask Steve: Why Can’t I Find Reliable Employees?

Good workers are out there - the trick is finding them

Don’t feel like the Lone Ranger! I remember early in my business career I did exactly what you are doing. 


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Ask Steve: When's the Right Time to go Full-Time?

I find that this “in between” business model can be a difficult place to be.

Should you make the jump? No one knows but you. I would caution you not to base it just on financial issues.


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Ask Steve: How Specific (and Personal) Should I be in Naming my Company?

A few observations on naming your business...


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Ask Steve: What Was the Dumbest Thing You Ever Did?

Let me tell you about one of my first dumb stunts...


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Ask Steve: How Much is “Too Much” to Pay Cleaning Techs?

I am firmly convinced as an industry we do not nearly pay our technicians well enough

If you are paying marginal wages don’t be surprised if you get marginal workers.


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Avoiding the “Crash and Burn” Phenomenon! – Part I

“We lose money on every sale but we make up for it in increased volume!” – Anonymous

So hopefully by now you are busy, busy, busy with spring cleaning! And yet many carpet cleaners still crash and burn financially and/or emotionally even though they are booked solid for days ahead!


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Ask Steve: After a Failed Past Attempt, How Can I Start a Successful Cleaning Business?

You will be successful if you truly want to be. We will all be rooting for you. 


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Ask Steve: How Do I Set Myself Apart from Well-Established Competition?

Marketing (and sales) should be a continuous process year-round

Virtually all marketing “works.” The key is to a) do something, b) test the response and then c) do it regularly! 


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Ask Steve: What’s Your Take on Business Borrowing and Debt?

There are very few successful companies that don't borrow to expand.

If there was a business expansion that I was convinced would far out-produce the expense of a loan – I would go for it. 


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Ask Steve: How Can I Handle the “How Much” Question Over the Phone?

It is so darn frustrating to know that you truly are the best in town, to truly wish to be of service and to know that you give excellent value for the money and then to get blown off course with the good old "How much?" over-the-phone question!


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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