Articles by Steve Toburen

Starting the Next Chapter When You're Good and Ready

November 8, 2010
We all want to leave a legacy that will live on without us. For those of us who are dyed-in-the-wool entrepreneurs, the focus (and our joy) is on creating a valuable business.
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Exit Through the Door of Your Choosing

October 14, 2010
As a carpet cleaner you work hard, you play hard and you make good money, too! Life is good …for now. But deep down inside, are you worried about “growing old on the wand”?
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How to Get Out and Make the Getting Good!

September 20, 2010
It is the “good news/bad news” of the carpet-cleaning world. The good news? Most carpet cleaners make more money per hour than they ever dreamed possible.
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Recovering from the "Big Boneheaded Blunder"

August 16, 2010
We’ve all been there, fully engaged in what I call the “Triple B”:  the Big Boneheaded Blunder. Simply put, you or your employees have screwed up big time.
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Gotcha! Avoiding the Carpet Cleaning "Commodity" Trap

July 22, 2010
Good old Wikipedia defines a commodity as“a good for which there is demand, but which is supplied without qualitative differentiation across a market. It is fungible, i.e. the same no matter who produces it....
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Seven Steps to Win Over the "Value Shopper"

May 17, 2010
My mother was a woman before her time. As a young boy in the early 60s, I was continually mortified as she would ask store clerks everywhere, “Will this item be on sale any time soon?” “What if I buy two? Can you give me a better deal then?” “So, is this your best price?”
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Converting a Price Shopper into a Customer Cheerleader

April 14, 2010
We might as well face up to it. Thanks to what the media has dubbed the Great Recession, Americans have become more frugal and “value conscious” than ever before.
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Working in a Different World

March 14, 2010
Few would dispute the notion that America's economic success over the last 200-odd years has been due to the lone entrepreneur. So the United States has suffered a "fiscal hiccup" over the last few years; even so, we are still the financial success story of the world!
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Starting Out: 12 Steps to Success

February 8, 2010
It seems like just yesterday when I first went into business for myself. The sheer joy and excitement of starting my very own company still overwhelms me with nostalgia.
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So...What Do You Really Want?

January 18, 2010
Just what do you want out of life? This is a tougher question than you might think. Many people are content to fall into – and then stay in – what has been correctly called a “comfortable routine.”
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