Articles by Steve Toburen

Ask Steve: How Can I Best Prepare to Sell My Business?

Remember that selling your company should be just one part of your well-balanced personal investment program
By Steve Toburen
One Comment

 One dirty little secret of our industry is most carpet cleaning companies never sell… they just wither away. 


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Ask Steve: How Should I “Sell” Commercial Jobs - Low Cost or Quality of Work?

Don’t automatically assume that someone asking for a better deal is only focused on price
By Steve Toburen
One Comment

I discovered that many managers don’t even know for sure what they pay and are more interested in reliability, a proven track record and a burden lifted off their backs


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Ask Steve: How Should I Manage an Outside Salesperson?

On commission structures, sales systems and holding salespeople accountable.
By Steve Toburen
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Your sales system should include scripts, audio and video sales aids, a proposal template, paperwork for setting up the account and, of course, a pricing guide so your salesperson can write the proposal profitably


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Ask Steve: What’s the Best Way to Handle Back-Stabbing Contractors?

I formed a strategic partnership with a quality structural contractor in my area
By Steve Toburen
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Here are some things to look for in a structural contractor strategic partner:


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Ask Steve: Should I “Follow Up” on my Commercial Bids?

Never leave your prospect without determining your next action
By Steve Toburen
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You've already made the big investment in an on-site inspection and have already worked up the proposal.


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Just Git’er Done! Part I: On Website Development and SEO

“Above all, don’t lie to yourself…” Fyodor Dostoyevsky
By Steve Toburen
One Comment

No one is a better (or more prolific) procrastinator that me. And it is no secret that putting things off in business can be bad. But there is a much more insidious danger out there than procrastination!


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Ask Steve: Should I Make a Separate Trip to Give an Estimate?

A look at how to do pre-inspections whenever you choose to do it.
By Steve Toburen
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Let’s face up to the fact that every job needs to be pre-inspected and priced before cleaning.


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Ask Steve: How Can I Make Commercial Cleaning Jobs More Convenient for Me and the Owner?

With a regular, long-term commercial account it is essential to get the key.
By Steve Toburen
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Commercial cleaning accounts are big money jobs, but they aren't always convenient.


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Ask Steve: How Can I Improve My Commercial Sales Calls?

“The hardest door to make it through is your own!”
By Steve Toburen
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Here's what we suggest to our SFS members for maximum results and return on their time invested: 


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Ask Steve: How Can I Land the Real “Big Jobs?”

"It never hurts to ask."
By Steve Toburen
One Comment

So the fastest, easiest and certainly the quickest marketing you will ever do is to pick one morning a week to make 15-20 sales calls.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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