Articles by Steve Toburen

Ask Steve: How Can I Make Commercial Cleaning Jobs More Convenient for Me and the Owner?

With a regular, long-term commercial account it is essential to get the key.

Commercial cleaning accounts are big money jobs, but they aren't always convenient.


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Ask Steve: How Can I Improve My Commercial Sales Calls?

“The hardest door to make it through is your own!”

Here's what we suggest to our SFS members for maximum results and return on their time invested: 


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Ask Steve: How Can I Land the Real “Big Jobs?”

"It never hurts to ask."

So the fastest, easiest and certainly the quickest marketing you will ever do is to pick one morning a week to make 15-20 sales calls.


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Ask Steve: How Important is Being Personable to Building Relationships with Clients?

Most carpet cleaners enter this business with a "technician mentality" and never rise above it

One of the cornerstone principles of SFS is the “80% Rule” which states, “80% of how the customer decides whether you did a ‘good job’ or a ‘bad job’ is based on how they feel about the person actually doing the work.” 


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Ask Steve: What’s the Best Way to Work in Snowy Conditions?

With 16 employees and four truckmounts out there every day, I too dreaded the white stuff.

Here are a few of the logistics we used to survive (and prosper) in the winters.


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Ask Steve: Should I Ask Permission to Park in the Customer’s Driveway?

The goal here is to stage manage the entire “getting to know your client” process to consistently produce as many positive moments of truth as possible.

No one is going to refuse you permission to park close to their house. However, by you asking permission, the homeowner feels in control and this is very important.


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Ask Steve: How Can I Fend Off a New Competitor Who is Trying to Steal My Customers?

Stay the course, don’t panic and focus on branding your company is a start.

 More years ago than I care to remember, a new carpet cleaner came to my town. I met him, and while he was civil to me, I could tell he was both intensely competitive and very insecure. Bad combination! I'll call him "George." 


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Ask Steve: What’s the Best Way to Get More Commercial Carpet Cleaning Accounts?

It can be intimidating making sales calls and meeting with company executives about your services.

I was scared to death when it came to making sales calls on people twice my age and twenty times my income! And yet I personally developed virtually all of those almost $400,000 per year in regular commercial accounts!


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Ask Steve: How Big Should I Get?

The absolute worst business model is to be "in-between."

Let’s look at your two big options going forward:


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The More Things Change the More they Remain the Same

“Imagination plus innovation equals realization.” — Denis Waitley

Yep, your resident curmudgeon Steve Toburen weighing in here with his usual contrarian view.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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