Articles by Steve Toburen

Ask Steve: As an Owner-Operator, What Should I do Now to Retire in the Future?

It's much better to be reflecting on retirement questions at 37 than to start thinking about this stuff at 57
By Steve Toburen
No Comments

Never let anyone else define your vision of success.


Read More

Ask Steve: How Can I Get Maximum Results from Exhibiting at a Home Show?

Early on in my career we discovered the value of home shows
By Steve Toburen
No Comments

When you exhibit at a home show you are face-to-face with thousands of prospective customers.


Read More

Ask Steve: When Should I Move My Cleaning Business Into Commercial Office Space?

The worst is to wind up in the middle as in “too big” for your house but “too small” for a separate off-site office
By Steve Toburen
No Comments

Give serious thought to the advantages of buying your own property and becoming your own landlord.


Read More

Ask Steve: When Should I Tell the Customer About Adding Protector?

as long as you deliver at least as much as you promised for the price you promised, there is nothing wrong in giving additional options in the home.
By Steve Toburen
No Comments

 I “promote” protector because I believe it is in your best interests to sell and apply this product.


Read More

Ask Steve: Am I Wrong to Do Over-the-Phone Pricing and Booking, Compared to In-Person Estimates?

When pricing over the phone, you have a double challenge.
By Steve Toburen
No Comments

Investing your time for maximum return is very important. In fact, at no time in your business will your time be more important right now than during your start-up phase. 


Read More

Ask Steve: Should I Sell Tangible “Add-On” Items in the Home?

Remember that the average tech has very limited selling skills
By Steve Toburen
No Comments

We used to putz around with selling spotter kits, groomers, entrance mats, vacuum cleaners, (and bags for them) plus furnace filters, etc.


Read More

Ask Steve: What’s the Best Way to Deal with Client “Referral Blackmail?”

Above all else, when you substantially raise your pricing, communication beforehand is the key
By Steve Toburen
No Comments

A saying we use a lot in SFS, Questioning, is "Always run your business based on the emotions of the customer but never make business decisions emotionally."


Read More

Ask Steve: What Can I Do to Generate Regular Cash Flow?

Busy in summer and dead in winter? Here's tips on how to combat that.
By Steve Toburen
No Comments

 This up and down lifestyle adds enormous stress. 



Read More

Get Smart

You absolutely need to know what you are doing for production efficiency which translates into profit!
By Steve Toburen
No Comments

I was a real dummy back in the Dark Ages (1969) when I started my first cleaning business!


Read More

Ask Steve: How Can I Get Clients to Call Me Again?

Many carpet cleaners struggle with this oh-so-very-important concept
By Steve Toburen
One Comment

At the dentist, as you pocket your credit card, what does the receptionist always ask you after paying your bill? That’s right! “What day of the week will be best for your next visit?” You meekly ponder the question and say, “Tuesdays are good for me.”


Read More

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo