Articles by Steve Toburen

Ask Steve: How can I Avoid Feeling like a Bait-and-Switcher?

Pressuring clients is immoral, wrong and ultimately counter-productive to building an established and loyal customer base
By Steve Toburen
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"Mrs. Jones, would you like me to reapply your carpet protection today?"


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Ask Steve: How Can I Prep My Customers Before Our Cleaners Arrive?

The answer largely depends on what services are included
By Steve Toburen
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Think about how you would like the client’s carpets “prepped” before you arrive. Do you want the furniture moved off the carpet? Or just have the “decks cleared for action” by the homeowner moving the small and breakable items off the furniture? Do you want the carpets pre-vacuumed before you arrive?


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Ask Steve: What’s the Best Way to Deal with Flirtatious Clients?

When you become intimate with an unknown customer, you open a whole can of worms.
By Steve Toburen
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You want to develop a professional relationship and yet if the customer takes it to an inappropriate level then you risk offending them and creating a negative cheerleader.


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Ask Steve: How Should I Deal with a Manipulative, Difficult Client?

The temptation is to fight this to the bitter end - but is it always the best route?
By Steve Toburen
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Steve and ICS want to consult for you! For a personal reply, write Steve HERE with your questions, problems, struggles and challenges!


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Ask Steve: How Do I Grow My Company into a Large, Critical Mass Operation?

To grow within five years to a $500K-plus company, you're going to have to follow a consistent commercial sales program
By Steve Toburen
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How do you do this, especially for someone who is already swamped actually producing the work as a solo owner-operator?


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Ask Steve: Is Growing My Company into a Critical Mass Business Right for Me?

This can be an excellent option if you have the fire in the belly to git ‘er done and do so fairly quickly
By Steve Toburen
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If the “boutique owner-operator” scenario just isn’t for you, then your other business route is to grow your company so it can run without you.


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Diversifying Your Employee Reward/Recognition Systems

As we grew into a diversified operation I found quality employees to perform these varied services
By Steve Toburen
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So this ICS issue has all sorts of intriguing ways to diversify your company. Great! The more niche services you can offer the better! Here’s why…


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Ask Steve: I’m 44 and Still the Owner-Operator – What Should I do?

Far too many cleaners sort of bumble along in-between the big company versus owner-operator route
By Steve Toburen
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There is nothing wrong with choosing a career as an owner-operator if you do it right


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Ask Steve: What Should I Do When a Competitor Undercuts My Prices?

There's only one sure-fire way to fend off your competition, no matter what prices they charge.
By Steve Toburen
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Ouch! I feel your pain, Ticked. Seriously. I didn’t like it either when this stuff happened to me! In fact, it hurt. And I don’t just mean financially. Rejection is never easy to swallow.


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Ask Steve: Is it Better to Hire Experienced or Inexperienced Techs for My Business?

Experience over no experience? What's better for a cleaning business?
By Steve Toburen
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I am nervous with rigid rules on hiring.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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