Articles by Steve Toburen

Cutting the “C.R.A.P.” Business Model: Part II

July 2, 2012

Far too many of my ICS readers (you know who you are) attract customers who choose a carpet cleaner the same way they buy gas - the lowest advertised price!

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Cutting the "C.R.A.P." Business Model: Part I

June 1, 2012
It seemed so seductively simple all those many years ago. Since, as a mediocre high school student my high-end career prospects were basically zero, I’d just start my own business. (It didn’t help that I had no college degree, no special vocational skills and an ugly rebellious streak to boot!)
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Carpet Cleaning: The Good, the Bad and the Ugly

May 1, 2012

Carpet cleaning is an easy industry to get into. Heck, I started up my first cleaning business at the age of 16 with $75! (Used buffer, used mop buckets, used squeegees and used mops!)

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Avoid Complacency While Captaining Your Ship

April 1, 2012

We have all heard the phrase “a comfortable routine.” And yes, there is no question that we are all creatures of habit. This productive routine can be a great thing. After all, all human beings function better following a predictable path through life.

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How to Prosper in Tough Times

March 1, 2012
These are tough times. This “Great Recession” has ripped apart families, foreclosed on countless homes and destroyed the net worth of millions.
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Creating Adjuster Cheerleaders - Part II

February 7, 2012

“What we prepare for is what we shall get.” – William Graham Sumner

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Creating Adjuster Cheerleaders - Part I

January 13, 2012
“If you give people what they want then you’ll get what you want.” – Sam Walton
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Your "Ultimate Marketing Hub"

December 19, 2011
It isn't exactly a secret: making a carpet look clean is easy. Getting your phone to ring is hard, and it's getting harder! Last month we looked at developing market hubs, businesses that refer their customers to you and vice-versa.
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How to Get OPM

November 22, 2011
Gordon Gekko made the acronym “OPM” famous in the movie Wall Street by going after “Other People’s Money.” But you need to focus on a different OPM: Other People Marketing…for you!
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Staying "Open"

October 17, 2011
Startling epiphanies can arrive from the strangest places. For example, I recently came across this consulting firm’s headline: “We Help with Accounting, Marketing, Management, Hiring and Staying Open.”
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.


ICS Cleaning Specialist Magazine


2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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