Articles by Steve Toburen

Ask Steve: Troubleshooting the “Missing Tools” Conundrum

Missing tools can lead to a lot of finger pointing, not to mention additional business costs.
By Steve Toburen
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I faced the same problem in my 16 employee, multi-truck company.


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Ask Steve: With Business Thriving, Should I Stay Small or Expand?

Should you build a bigger business based on employees or stay small as an owner-operator?
By Steve Toburen
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Big or small, with some adjustments either way, can give you a great life.


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Ask Steve: Should I Offer Credit Cards as a Payment Option?

Accepting credit cards can open the door for additional profits. Read on to see how.
By Steve Toburen
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Should you offer credit card payment?


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Recognize, Reward… Then Relax!

So how do you break free from being an owner/operator and morph your company into critical mass?
By Steve Toburen
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Sooner or later, you will want to add employees to your growing cleaning or restoration business. It may be something so simple (and yes, sad) as an aging body crying out for relief.


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Building a Drama-Free Business: Part II

Find personal freedom without compromising your business
By Steve Toburen
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So can you develop great, drama-free employees so you can find and enjoy this elusive personal freedom? My answer is a resounding “yes,” if you have the right concepts, tools and the fire in the belly to break free!


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Building a Drama-Free Business: Part I

Minimize marketing and sales drama in your carpet cleaning business
By Steve Toburen
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My wife Sioux and I really enjoy a suspenseful drama… on the silver screen! But drama in real life and in running a small business? Not so much!


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Test Yourself: Seven Tough “Taking Stock” Questions for Business Owners

By Steve Toburen
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Ano Nuevo, vida nueva” is a very old Spanish proverb that translates, “a new year, a new life.” And even in our modern times, many feel that a new year on the calendar means a new start, a better life ahead.


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Thinking About “Diving In” to Water Damage? Here’s What You Should Know

By Steve Toburen
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Combining residential carpet and upholstery cleaning, contract commercial cleaning and restoration gave me a three-legged stool with each “leg” supporting the others.


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How to Avoid Negative Moments of Truth

By Steve Toburen
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All truly successful cleaners recognize that their “desired end product” has little to do with cleaning! So what should your desired end product goal be? Creating a customer cheerleader!
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Getting Past the Gatekeeper

By Steve Toburen
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“Leave your card and we’ll call you if we need you.” Ouch! One rejection after another!
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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