Articles by Steve Toburen
October 11, 2009
Fear and intimidation are such
ugly, paralyzing emotions. And yet in the dog-eat-dog, kill-or-be-killed
capitalistic system we live in, everybody runs scared at times.
September 14, 2009
I was recently a bystander to a tragedy. A close friend of mine, “John,” was forced without warning to shut down his life’s work literally overnight – a cleaning and restoration business he had spent more than 30 years building. Read More
August 20, 2009
It is no secret that it is a brutal economic climate out there. And while the carpet cleaning industry is reasonably recession-resistant, even long-time successful carpet cleaners are getting slammed. But why? Read More
July 7, 2009
I well remember the day: I was a high-flying – some might say arrogant – owner of a carpet cleaning and restoration company for more than 20 years. During one especially busy time I barked out to my operations manager, “Tim, I’m going to delegate this one to you!” Read More
June 11, 2009
The majority of carpet cleaners out there are owner-operators working alone against incredible odds. My hat is off to all of you brave solo entrepreneurs! But even the Lone Ranger had Tonto. Who has your back? Maybe more importantly, how can you delegate at least some of your responsibilities?
May 4, 2009
As a carpet cleaner, you live and die by that wonderful phrase “discretionary income.” When times are good, your clients freely spend from their “extra money” and (since they want only the best!) my guess is your phone has been ringing off the hook for years.
April 13, 2009
Surprisingly, all pundits, financial gurus, the famous man-in-the-street and yes, even your mom all agree on one thing: business conditions this challenging have not been seen in most people’s lifetimes. Read More
March 9, 2009
In nature, the prey that survives never sleeps, never loses focus and never, ever becomes complacent. Flocks of birds, herds of gazelles and schools of fish all have “Early Warning Systems” that help them to take evasive action before a predator attacks. Read More
February 10, 2009
Recession is such an ugly word. And yes, since carpet cleaning is obviously a “discretionary income” item, our industry is not immune to an economic downturn. However, as an independent entrepreneur, you don’t have to go down with the ship. Read More
January 13, 2009
No part of our industry is more fraught with emotional perils than dealing with a traumatized, trembling and terrified customer suffering from a badly damaged home. Read More