Articles by Steve Toburen

Diversifying Your Employee Reward/Recognition Systems

As we grew into a diversified operation I found quality employees to perform these varied services

So this ICS issue has all sorts of intriguing ways to diversify your company. Great! The more niche services you can offer the better! Here’s why…


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Ask Steve: I’m 44 and Still the Owner-Operator – What Should I do?

Far too many cleaners sort of bumble along in-between the big company versus owner-operator route

There is nothing wrong with choosing a career as an owner-operator if you do it right


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Ask Steve: What Should I Do When a Competitor Undercuts My Prices?

There's only one sure-fire way to fend off your competition, no matter what prices they charge.

Ouch! I feel your pain, Ticked. Seriously. I didn’t like it either when this stuff happened to me! In fact, it hurt. And I don’t just mean financially. Rejection is never easy to swallow.


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Ask Steve: Is it Better to Hire Experienced or Inexperienced Techs for My Business?

Experience over no experience? What's better for a cleaning business?

I am nervous with rigid rules on hiring.


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Ask Steve: Troubleshooting the “Missing Tools” Conundrum

Missing tools can lead to a lot of finger pointing, not to mention additional business costs.

I faced the same problem in my 16 employee, multi-truck company.


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Ask Steve: With Business Thriving, Should I Stay Small or Expand?

Should you build a bigger business based on employees or stay small as an owner-operator?

Big or small, with some adjustments either way, can give you a great life.


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Ask Steve: Should I Offer Credit Cards as a Payment Option?

Accepting credit cards can open the door for additional profits. Read on to see how.

Should you offer credit card payment?


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Recognize, Reward… Then Relax!

So how do you break free from being an owner/operator and morph your company into critical mass?

Sooner or later, you will want to add employees to your growing cleaning or restoration business. It may be something so simple (and yes, sad) as an aging body crying out for relief.


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Building a Drama-Free Business: Part II

Find personal freedom without compromising your business

So can you develop great, drama-free employees so you can find and enjoy this elusive personal freedom? My answer is a resounding “yes,” if you have the right concepts, tools and the fire in the belly to break free!


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Building a Drama-Free Business: Part I

Minimize marketing and sales drama in your carpet cleaning business

My wife Sioux and I really enjoy a suspenseful drama… on the silver screen! But drama in real life and in running a small business? Not so much!


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Multimedia

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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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