In my 40-plus years of affiliation with the cleaning Industry I have watched closely the ebb and flow of our business in relation to the ups and downs of the general economy. Unlike direct retail, our service business seems to weather the storms of economic downturn and recession fairly well.
ICS is thrilled to announce that long-time ICS columnist, industry stalwart and master of his domain Tom Hill is now blogging his way through the ins and outs (not to mention the ups and downs) of the cleaning and restoration industry.
Part of running a successful business is keeping that business up on the various issues that come up in your industry. By not being aware of some major industry trends or issues you may actually be putting your business at a great competitive disadvantage or you may be missing a great opportunity for additional business.
Well-trained teams operate more smoothly, make fewer mistakes and generally have better attitudes than their untrained counterparts. This usually results in better production, greater profit margins and less costly turnover for the company.
It has been well documented in the cleaning service industry that one of the primary sources of increasing business in established companies is through referrals. Referrals can be divided into two general types: direct referrals and indirect referrals.
In a marketplace where the consumer has many options to select from, it is the job of the service business manager to come up with a marketing program that will separate his/her business from all the others, and give the customer a reason to select it out of the crowd.
Professional cleaning and restoration cleaning companies are often faced with the challenge of paying for certification training seminars. When all the expenses are compiled, including travel, overnight lodging, meals, class fees and lost production, at first glance it might seem that training is a poor investment.
One of the dangers of being an owner or manger of a growing business is getting immersed in the many day-to-day challenges and exciting future plans to the point of total saturation. It’s easy to be so “busy” that every waking moment is focused on the business and every drop of energy goes toward keeping it on track.
Sometimes as a business manager or owner, one gets the feeling of being pulled in every direction at once, and it can be very easy to lose focus on our primary goals and objectives. One person commented that when you are up to your tail in alligators, it is hard to remember that the original objective was to drain the swamp.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.