Articles by Tom Hill

Business Cycles

September 15, 2008
In my 40-plus years of affiliation with the cleaning Industry I have watched closely the ebb and flow of our business in relation to the ups and downs of the general economy. Unlike direct retail, our service business seems to weather the storms of economic downturn and recession fairly well.
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The 40,000-foot View of the Cleaning and Restoration Industry

August 22, 2008
ICS is thrilled to announce that long-time ICS columnist, industry stalwart and master of his domain Tom Hill is now blogging his way through the ins and outs (not to mention the ups and downs) of the cleaning and restoration industry.
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Staying Abreast of Industry Issues

January 4, 2008
Part of running a successful business is keeping that business up on the various issues that come up in your industry. By not being aware of some major industry trends or issues you may actually be putting your business at a great competitive disadvantage or you may be missing a great opportunity for additional business.
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The Value of Formal Training

November 20, 2007
Whether you are starting a new business or adding new technicians to an established company, formal training is an absolute must.
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Training Doesn't Happen by Accident!

October 9, 2007
Well-trained teams operate more smoothly, make fewer mistakes and generally have better attitudes than their untrained counterparts. This usually results in better production, greater profit margins and less costly turnover for the company.

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The Indirect Referral

August 2, 2007
It has been well documented in the cleaning service industry that one of the primary sources of increasing business in established companies is through referrals. Referrals can be divided into two general types: direct referrals and indirect referrals.
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Setting Yourself Apart From Your Competition

April 12, 2007
In a marketplace where the consumer has many options to select from, it is the job of the service business manager to come up with a marketing program that will separate his/her business from all the others, and give the customer a reason to select it out of the crowd.
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The Value of Proper Training

March 1, 2007
Professional cleaning and restoration cleaning companies are often faced with the challenge of paying for certification training seminars. When all the expenses are compiled, including travel, overnight lodging, meals, class fees and lost production, at first glance it might seem that training is a poor investment.
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Building Profitable Business: Priorities, Balance, and Burnout

February 1, 2007
One of the dangers of being an owner or manger of a growing business is getting immersed in the many day-to-day challenges and exciting future plans to the point of total saturation. It’s easy to be so “busy” that every waking moment is focused on the business and every drop of energy goes toward keeping it on track.
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Remaining Proactive in the Face of Negative Issues

January 1, 2007
Sometimes as a business manager or owner, one gets the feeling of being pulled in every direction at once, and it can be very easy to lose focus on our primary goals and objectives. One person commented that when you are up to your tail in alligators, it is hard to remember that the original objective was to drain the swamp.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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