Articles by Tom Hill

Controlling Costs

October 11, 2006
Obviously, there are two general avenues open to achieving this goal. One can either increase income or reduce expenses. Increased income can be achieved through increased sales from more business or higher pricing, and certainly involves a well-thought-out marketing plan. But it's the expense side of this issue I want to address.
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The Real Basic Skills

September 1, 2006
Everywhere I travel and have occasion to converse with service-business owners, the conversation always seems to eventually wind up on the challenge of finding and hiring good people.
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Shopping for Major Equipment

August 1, 2006
You've probably heard the expression "You've got to spend money to make money." Well, when it comes to a cleaning- or restoration-service company and its equipment, this old saying certainly applies.
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Reaching Your Prime Market

July 14, 2006
Most business people realize that their services are best "targeted" to a specific segment of the marketplace. In other words, since you can't be all things to all people, be the ideal thing to some. The challenge then becomes identifying just what segment of the market is the best fit with your business.
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Be Prepared

March 14, 2006
The Boy Scout motto is "Be Prepared," a saying that should also be adapted to service businesses. Be Prepared; two small words that can sometimes represent a very monumental task.
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Your Insurance Agent - a Valuable Friend

February 9, 2006
In the modern business climate, only a fool would dare operate a service business without the proper insurance in place. The challenge, however, is that this business of insurance is very complex, and has the tendency to be very confusing. It is difficult to know exactly what combination of insurance options are right for you and your business.
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The Internet and Your Service Business

December 8, 2005
The Internet has become a very useful and positive tool for many in the service industry. But at first glance, many still ask, "What does the Internet have to do with my carpet cleaning or restoration business?"
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Decisions, Decisions: Leasing vs. Owning

August 10, 2005
In 2003 and 2004 we looked at some of the factors to consider when deciding which financial path to follow, leasing or owning. The same fundamentals explored then still apply today.
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The Business of Show

April 11, 2005
Many business owners get the opportunity to attend industry-wide trade shows and conventions every year. These events can be very beneficial to your business, and are often a source for new ideas and technology.
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Customer Communication

March 8, 2005
The ultimate success of any service business is rooted in having a strong base of satisfied, happy customers that will both call back for future services and recommend you to their friends and family.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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