Obviously, there are two general avenues open to achieving this goal. One can either increase income or reduce expenses. Increased income can be achieved through increased sales from more business or higher pricing, and certainly involves a well-thought-out marketing plan. But it's the expense side of this issue I want to address.
Most business people realize that their services are best "targeted" to a specific segment of the marketplace. In other words, since you can't be all things to all people, be the ideal thing to some. The challenge then becomes identifying just what segment of the market is the best fit with your business.
In the modern business climate, only a fool would dare operate a service business without the proper insurance in place. The challenge, however, is that this business of insurance is very complex, and has the tendency to be very confusing. It is difficult to know exactly what combination of insurance options are right for you and your business.
The Internet has become a very useful and positive tool for many in the service industry. But at first glance, many still ask, "What does the Internet have to do with my carpet cleaning or restoration business?"
Many business owners get the opportunity to attend industry-wide trade shows and conventions every year. These events can be very beneficial to your business, and are often a source for new ideas and technology.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.