Articles by Tom Hill

Controlling Costs

By Tom Hill
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Obviously, there are two general avenues open to achieving this goal. One can either increase income or reduce expenses. Increased income can be achieved through increased sales from more business or higher pricing, and certainly involves a well-thought-out marketing plan. But it's the expense side of this issue I want to address.
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The Real Basic Skills

By Tom Hill
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Everywhere I travel and have occasion to converse with service-business owners, the conversation always seems to eventually wind up on the challenge of finding and hiring good people.
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Shopping for Major Equipment

By Tom Hill
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You've probably heard the expression "You've got to spend money to make money." Well, when it comes to a cleaning- or restoration-service company and its equipment, this old saying certainly applies.
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Reaching Your Prime Market

By Tom Hill
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Most business people realize that their services are best "targeted" to a specific segment of the marketplace. In other words, since you can't be all things to all people, be the ideal thing to some. The challenge then becomes identifying just what segment of the market is the best fit with your business.
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Be Prepared

By Tom Hill
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The Boy Scout motto is "Be Prepared," a saying that should also be adapted to service businesses. Be Prepared; two small words that can sometimes represent a very monumental task.
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Your Insurance Agent - a Valuable Friend

By Tom Hill
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In the modern business climate, only a fool would dare operate a service business without the proper insurance in place. The challenge, however, is that this business of insurance is very complex, and has the tendency to be very confusing. It is difficult to know exactly what combination of insurance options are right for you and your business.
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The Internet and Your Service Business

By Tom Hill
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The Internet has become a very useful and positive tool for many in the service industry. But at first glance, many still ask, "What does the Internet have to do with my carpet cleaning or restoration business?"
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Decisions, Decisions: Leasing vs. Owning

By Tom Hill
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In 2003 and 2004 we looked at some of the factors to consider when deciding which financial path to follow, leasing or owning. The same fundamentals explored then still apply today.
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The Business of Show

By Tom Hill
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Many business owners get the opportunity to attend industry-wide trade shows and conventions every year. These events can be very beneficial to your business, and are often a source for new ideas and technology.
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Customer Communication

By Tom Hill
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The ultimate success of any service business is rooted in having a strong base of satisfied, happy customers that will both call back for future services and recommend you to their friends and family.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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