Misting an air freshener after cleaning is a fabulous tool, and makes for happy repeat customers. Remember, in their minds it's clean when it smells clean. When talking about deodorizing, I am not referring to this final step. We never charged a penny extra for that squirt of cherry or spice following a cleaning. Of course, many refer to this as "free deodorizing." It is not deodorizing, no more so then that Glade plug-in you have in your wall socket. It may mask odors temporarily, but it is not a form of odor remediation.
Do you clean carpets and upholstery on a full-time basis? Do you consider your occupation as simply a job and nothing more, or do you find yourself putting just a little more thought and energy into it than either you or your spouse would like?
While most folks entering the carpet-care industry anticipate client concerns over the cleaning method they will employ, in my 23 years in business I can count the times we've been asked that on one hand.
It's the same routine every year. The boys hit the sheets around 11 p.m., and Mr. and Mrs. Santa pull out all the gifts I worked the entire month of October to pay for, and place them under the tree - with care, of course.
Preparation is a necessary, but often ignored, step when applying pre-conditioner to carpets and upholstery, one that could cost you immediate dollars as well as repeat business if not given the proper respect.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.