Articles by Armand Taddeo

The Upside to Upholstery Cleaning

I am often asked which I prefer more, carpet cleaning or upholstery cleaning. And while I enjoy the opportunity to restore a beat-up, heavily soiled carpet to an almost-like-new condition, I'll take upholstery cleaning any day.
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Stressing Residential IAQ

Are you educating your residential clientele about the ever-growing problems associated with poor indoor air quality?
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Keep Track of the "Little Things"

In an age of high-tech, high-concept approaches to marketing in this industry, I'm starting to think the simplest approaches are, at least some of the time, the most effective.
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Marketing is About People, Not Numbers

When launching marketing campaigns, many cleaners often measure their success, or lack thereof, by the immediate response generated from the program.
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Those Wacky Customers

We recently scheduled an appointment with a frantic woman who claimed mysterious spots were suddenly appearing throughout her brand new living room/dining room carpeting. Apparently, her husband was placing the blame squarely upon the family pooch and threatening to banish Fido to the doghouse, or worse.
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Your Guide to Employee Professionalism

I used to carry the belief that my technician, after receiving his daily discourse in "Do's and Don'ts," would leave our employ at any moment. After all, this is a job, not a prison sentence, right?
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Loyalty: A Two-Way Street

We all know just how important building a strong repeat and referral clientele is to the growth of our businesses. Many business owners feel this is accomplished entirely through outstanding workmanship and customer service.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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