Articles by Armand Taddeo

The Upside to Upholstery Cleaning

I am often asked which I prefer more, carpet cleaning or upholstery cleaning. And while I enjoy the opportunity to restore a beat-up, heavily soiled carpet to an almost-like-new condition, I'll take upholstery cleaning any day.
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Stressing Residential IAQ

Are you educating your residential clientele about the ever-growing problems associated with poor indoor air quality?
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Keep Track of the "Little Things"

In an age of high-tech, high-concept approaches to marketing in this industry, I'm starting to think the simplest approaches are, at least some of the time, the most effective.
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Marketing is About People, Not Numbers

When launching marketing campaigns, many cleaners often measure their success, or lack thereof, by the immediate response generated from the program.
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Those Wacky Customers

We recently scheduled an appointment with a frantic woman who claimed mysterious spots were suddenly appearing throughout her brand new living room/dining room carpeting. Apparently, her husband was placing the blame squarely upon the family pooch and threatening to banish Fido to the doghouse, or worse.
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Your Guide to Employee Professionalism

I used to carry the belief that my technician, after receiving his daily discourse in "Do's and Don'ts," would leave our employ at any moment. After all, this is a job, not a prison sentence, right?
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Loyalty: A Two-Way Street

We all know just how important building a strong repeat and referral clientele is to the growth of our businesses. Many business owners feel this is accomplished entirely through outstanding workmanship and customer service.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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