So for all the classes and articles and seminars and conferences addressing technician appearance, hygiene, decorum, body language, etc., etc., there exists that little-discussed but monumentally important underpinning of the cleaner-client interaction: the creep factor.
To the cleaning professional, odor control means opportunity. To put not too fine a point on it, the same nose-wrinkling offensiveness driving homeowners to distraction carries the sweet smell of money for the professional technician, if he or she is savvy enough to catch the scent.
Welcome to ICS Cleaning Specialist magazine’s sixth commissioned market study designed to measure the opinions and preferences of floor care and restoration professionals as they pertain to the use of carpet-cleaning chemicals and equipment.
The 2007 NIRC Fall Conference, the leadoff event for the Restoration Industry Association’s Fall Conference Series, Oct. 23-27 at the Hyatt Regency Orange County Hotel in Garden Grove, Calif., successfully fought off poor IAQ and equipment glitches as the morning seminars commenced.
Nothing will stay with a client longer than the first glimpse of your truck, the first look she gets of you on the front steps, the first words out of your mouth. First impressions: they’re what’s for breakfast.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.