Gordon Hanks

Gordon Hanks

Gordon Hanks is the CEO of Bridgepoint Systems. For more information call (800) 658-5314.

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ARTICLES

Traffic Lane Cleaning Tips and Tricks

By Gordon Hanks
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In commercial facilities, all you need to do is follow the trail of dirt, oil, asphalt, food or coffee spills (aka “traffic lane grunge”) to know where the busiest areas are.


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Diversify or Die! If it’s on the Floor, Can You Service it?

By Gordon Hanks
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Have you noticed there isn’t as much carpet in homes today as there used to be? The home I owned in the mid 1980’s had 100% of the floor covered in carpet – yes, even the kitchen and bathrooms! 


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Stain Removal: Simplified, Not Mystified

By Gordon Hanks
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In my early certification training classes I was taught that if I first applied a VDS to an unknown stain and then followed that up with a NVDS if it responded but needed more oomph, but then had to rinse again with a VDS.


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When is Clean Truly “Clean?”

A look at the tools and gadgets to find hidden hazards and verify cleanliness
By Gordon Hanks
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When I first entered this industry, “cleaning” generally indicated removal of any dust or soil contained in the item being on hand.


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The Nitty Gritty of Tile and Grout Cleaning

If you are not already offering this service I might suggest you are walking over substantial income every day
By Gordon Hanks
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With the right equipment and chemical, tile and grout cleaning can be very effective and profitable.


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Injection Drying: Inspect, Plan and Dry

By Gordon Hanks
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As a 40-year veteran of the cleaning and restoration industries, I’m proud to have witnessed and been a part of the advancements in science and technology.


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Moisture Meters: Continuing to Change for the Better

This article will focus on change in products for detecting and tracking moisture
By Gordon Hanks
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The focus of this issue is innovation. We tend to associate change with innovation and progress. 


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Are You Offering Spot Removers and Carpet/Fabric Protectors? If Not, You Should Be

I’m going to make it easier and put an additional $10,000, $50,000 or maybe even $100,000 into your pocket over the next 12 months
By Gordon Hanks
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Have you ever held a job where you get a call from the boss and he says in a gruff voice, “Please come to my office.” 


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Creating Positive Experiences: It’s the Little Things that Make a Big Difference

Once you are on the job, you have the opportunity to really show that you care
By Gordon Hanks
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Have you ever taken a call from a perspective customer where they ask you a question and before you know it you are saying words like extraction, surfactant, truckmount, encapsulation, or (heaven forbid) deflocculation?


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You’ve Gotta Be Clean to Get Clean

If you want to give your customer the best service possible, there are many simple things you can do to make the experience unforgettable.
By Gordon Hanks
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Experience tells me that our customers appreciate and actually expect us to look clean and smell clean when we enter their property to perform our work.


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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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