Articles by Gordon Hanks

5 Steps to Results-Driven Marketing for Restoration Pros

I recognize that many of you read my article with an interest in the latest tool or accessory that makes your jobs easier and/or more efficient. As I considered this particular article, it occurred to me that without jobs, there is no need for gadgets.


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The Rotary Extractor: Is it for YOU?

The five major players in rotary extraction sounded off about this unique piece of cleaning equipment.

I was very interested with the introduction of the HydraMaster RX-20 many years ago, which was the first of the rotary extractors on the market.


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Traffic Lane Cleaning Tips and Tricks

In commercial facilities, all you need to do is follow the trail of dirt, oil, asphalt, food or coffee spills (aka “traffic lane grunge”) to know where the busiest areas are.


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Diversify or Die! If it’s on the Floor, Can You Service it?

Have you noticed there isn’t as much carpet in homes today as there used to be? The home I owned in the mid 1980’s had 100% of the floor covered in carpet – yes, even the kitchen and bathrooms! 


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Stain Removal: Simplified, Not Mystified

In my early certification training classes I was taught that if I first applied a VDS to an unknown stain and then followed that up with a NVDS if it responded but needed more oomph, but then had to rinse again with a VDS.


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When is Clean Truly “Clean?”

A look at the tools and gadgets to find hidden hazards and verify cleanliness

When I first entered this industry, “cleaning” generally indicated removal of any dust or soil contained in the item being on hand.


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The Nitty Gritty of Tile and Grout Cleaning

If you are not already offering this service I might suggest you are walking over substantial income every day

With the right equipment and chemical, tile and grout cleaning can be very effective and profitable.


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Injection Drying: Inspect, Plan and Dry

As a 40-year veteran of the cleaning and restoration industries, I’m proud to have witnessed and been a part of the advancements in science and technology.


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Moisture Meters: Continuing to Change for the Better

This article will focus on change in products for detecting and tracking moisture

The focus of this issue is innovation. We tend to associate change with innovation and progress. 


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Are You Offering Spot Removers and Carpet/Fabric Protectors? If Not, You Should Be

I’m going to make it easier and put an additional $10,000, $50,000 or maybe even $100,000 into your pocket over the next 12 months

Have you ever held a job where you get a call from the boss and he says in a gruff voice, “Please come to my office.” 


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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine

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2015 Jan/Feb

The Jan/Feb ICS issue features content on cleaning services during the winter time, commercial cleaning, rug cleaning, new with rugs, marketing for restoration and new products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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