Articles by Gordon Hanks

How to Deal with Heavy Traffic Lanes

How do we successfully deal with traffic lanes?
By Gordon Hanks
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When you walk through the front entrance of your commercial carpet cleaning account, it is often easy to locate the busiest areas by following the trail of asphalt tracked in from the parking lot on matted carpet that is already heavily impacted with soil.


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Low-Moisture Carpet Cleaning: Where Does the Dirt Go?

On low moisture applications, where they make sense and what to use during the process
By Gordon Hanks
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If you have incorporated encapsulation cleaning – a form of low-moisture cleaning – into your professional offerings and used it on your customer’s carpets, you may have asked yourself where the dirt goes.


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Cleaning, Preserving and Protecting Hardwood Floors: An Ace-in-the-Hole Add-On

Preserving hardwood floors is simple and safe enough that with the right equipment, we could train the homeowner to do his/her own.
By Gordon Hanks
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You can make more per hour preserving hardwood floors than you can cleaning carpet.


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Gadgets Over The Ages

By Gordon Hanks
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Rob’s “super sucker” had just a little more power compared to me spitting and a little more vacuum then I could suck through a straw.


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A Look at the Latest Tools for Wall and Cavity Drying

By Gordon Hanks
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In the early days of my carpet cleaning career, responding to a call for water damage restoration meant we would extract water from the carpet and perhaps place one or two air movers blowing under the carpet.


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ATP Testing: Determining Conditions and Verifying Cleanliness

By Gordon Hanks
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I’ve seen the process of restoring homes and businesses go from a simple, unsophisticated approach to a complex, scientific and professional service.


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Portable Floor Care Equipment: It’s Come a Long Way

By Gordon Hanks
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Some might argue that truckmounted extractors have relegated portables to the pages of ancient history. But portable extractors have come a long way since then. There are many reasons why portables still have a prominent place in the market.
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Do I Really Need a Spotting Kit?

By Gordon Hanks
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Not very long ago a “professional” carpet cleaner expressed, “I don’t need no spotting kit - I just give the spot an extra squirt of pre-spray and then kick it with my foot a couple of times.”
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From EZ-Moves to Sticky Tabs: Furniture Moving Tools

By Gordon Hanks
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What happens when a professional carpet or restoration specialist gets called out to do a job and can’t lift his wand, let alone a couch?
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Advances in Extraction Tools, Scrub Wands and More (Oh My!)

By Gordon Hanks
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As a young carpet cleaner, what I referred to as a “light wand” actually felt more like pushing a bag of cement around on the carpet.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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