Articles by Gordon Hanks

Warning… We Have an Upholstery Emergency

By Gordon Hanks
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So what’s the emergency? Hopefully you don’t have one, but a professional cleaner I recently talked to needed a total makeover on his upholstery cleaning process.


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IR Cameras: Not Quite Like Superman's X-ray Vision, But...

By Gordon Hanks
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No, our infrared cameras used in the restoration industry today do not use X-rays to view into walls or through doors, but they are almost as effective when used to understand where water is in flood-damaged properties.


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Low-Moisture Carpet Cleaning: The Basics

By Gordon Hanks
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Have you ever been frustrated with a particularly tough cleaning job and screamed (preferably in your head so your customer didn't hear you), "I'm through with hot-water extraction - it's too hard for these lousy results!?"

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Spot Removal: The Tools That Make It Easier

By Gordon Hanks
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In the early years of my carpet cleaning career, you could identify a spot removal expert by whether or not he carried a bone spatula. That, along with a tamping brush and a few spotting towels, was what made up the equipment arsenal for the professional spot removal specialist...

 


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Not Grooming the Carpet? It'll Cost You

By Gordon Hanks
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Growing up in the 50's and 60's, I learned about "carpet raking" before many of you were born.

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Water Damage Restoration and Meters: Where Do I Go From Here?

By Gordon Hanks
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For the beginner, the part-time restoration professional, or the dedicated restoration contractor who has been at it for 20 years, the options for...
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Know Your Customer, Know Yourself

By Gordon Hanks
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You probably don't know Paul Kelly. He retired from my company a year ago, having worked for me for the last 14 years. Previous to that, he worked as a professional carpet cleaner since 1985.
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A Concrete Approach to Cleaning Concrete

By Gordon Hanks
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“Really, you can get that clean?” my customer asked skeptically as I explained my ability to clean his garage floor. Yes,” I answered, “I think you’ll be amazed with what I can do.”
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Taking a Hard Look at Hard Locking Connectors

By Gordon Hanks
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Be your connectors hard or soft, there are solutions for you. But more and more, I see professionals moving to the hard plasticized connectors.
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Dry as Fast as You Can!

By Gordon Hanks
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Heat drying just makes sense to us, as we dry our clothes in the dryer or hand them outside on a warm summer day. Along those lines, let's look at how you might use some heat "gadgets" to improve and speed your drying jobs.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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