Articles by Gordon Hanks

Scrub Wands, Extraction Tools and More

By Gordon Hanks
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Times have changed, and so has the wand since my first professional cleaning experience 37 years ago.
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You Don't Really Need These Gadgets...Unless

By Gordon Hanks
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I have never met a professional cleaner who was not interested in making his job easier and earning more money in less time. Let’s see if we can discover ways to make this happen.
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The AFD: Your Latest Service Offering

By Gordon Hanks
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As recently as 10 or even 5 years ago, most restorers would not expect to use an air scrubber or air filtration device on most of their jobs.
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Stone Care Tools and Gadgets

By Gordon Hanks
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For many cleaning techs who have successfully mastered carpet, rugs, tile and grout and other flooring materials, natural stone has remained taboo, a surface they don’t feel qualified to clean.
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Get That Carpet to the OR, Stat!

By Gordon Hanks
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“Performing surgery today?” your customer asks. With tongue in cheek, she may initially make fun of your “surgical booties,” but will quickly be impressed with the extra care you are taking as you perform your cleaning.
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The Smell of Money: Intensified

By Gordon Hanks
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Cleaning up after pet accidents is not often a pleasant experience. When faced with those nasty jobs, I used to remind myself that animal waste and the putrid odor that accompanied it was the smell of money that helped me deal with the cleanup. 
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The Smell of Money

By Gordon Hanks
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When you enter the home you are about to clean and are knocked over by the smell of money – otherwise known as animal urine – you have an obligation to detect the source and offer your customer a solution.
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IR Cameras: A Different Way of Looking at Restoration

By Gordon Hanks
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While infrared (IR) cameras are not quite amazing enough to turn you into Superman with X-ray vision, they can do much to build customer confidence in your professional knowledge, abilities and results. 
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You Want Me to Move What?

By Gordon Hanks
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Back in 2006, I touched on a subject near and dear to my heart…or, perhaps more correctly, my spine. It’s an important issue in this business, however, and definitely bears some repeating...
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I Can't Breathe! What Are You Spraying?

By Gordon Hanks
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If you’ve ever heard this come out of the mouth of one of your customers while you’re working in their home or office, you’ve got a couple of things to consider.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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