Articles by Gordon Hanks

You Don't Really Need These Gadgets...Unless

July 13, 2011
I have never met a professional cleaner who was not interested in making his job easier and earning more money in less time. Let’s see if we can discover ways to make this happen.
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The AFD: Your Latest Service Offering

May 18, 2011
As recently as 10 or even 5 years ago, most restorers would not expect to use an air scrubber or air filtration device on most of their jobs.
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Stone Care Tools and Gadgets

April 8, 2011
For many cleaning techs who have successfully mastered carpet, rugs, tile and grout and other flooring materials, natural stone has remained taboo, a surface they don’t feel qualified to clean.
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Get That Carpet to the OR, Stat!

April 6, 2011
“Performing surgery today?” your customer asks. With tongue in cheek, she may initially make fun of your “surgical booties,” but will quickly be impressed with the extra care you are taking as you perform your cleaning.
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The Smell of Money: Intensified

March 8, 2011
Cleaning up after pet accidents is not often a pleasant experience. When faced with those nasty jobs, I used to remind myself that animal waste and the putrid odor that accompanied it was the smell of money that helped me deal with the cleanup. 
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The Smell of Money

February 9, 2011
When you enter the home you are about to clean and are knocked over by the smell of money – otherwise known as animal urine – you have an obligation to detect the source and offer your customer a solution.
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IR Cameras: A Different Way of Looking at Restoration

December 10, 2010
While infrared (IR) cameras are not quite amazing enough to turn you into Superman with X-ray vision, they can do much to build customer confidence in your professional knowledge, abilities and results. 
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You Want Me to Move What?

November 1, 2010
Back in 2006, I touched on a subject near and dear to my heart…or, perhaps more correctly, my spine. It’s an important issue in this business, however, and definitely bears some repeating...
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I Can't Breathe! What Are You Spraying?

October 8, 2010
If you’ve ever heard this come out of the mouth of one of your customers while you’re working in their home or office, you’ve got a couple of things to consider.
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Customized Spotter: Your Ace in the Hole

September 8, 2010
Like it or not, you are growing older every day. Someday you will be faced with retirement and, one way or another, you will want all your years of hard work and labor to help support you in retirement.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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