Articles by Gordon Hanks

Customized Spotter: Your Ace in the Hole

By Gordon Hanks
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Like it or not, you are growing older every day. Someday you will be faced with retirement and, one way or another, you will want all your years of hard work and labor to help support you in retirement.
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Absorbents: Get the Stain Out!

By Gordon Hanks
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Absorbing a staining material is likely one of the oldest methods of spot-and-stain removal in the carpet and rug cleaning industry. When Junior spilled his fresh-squeezed juice onto the Pazaryk 3,000 years ago, his mother likely used another cloth to blot up the spill.
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Taking on Tile and Grout

By Gordon Hanks
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The heart-warming scent of fresh-cooked pepperoni pizza hung delightfully in the air. I was ready to sit down to a fat, delicious, gooey pie, happy to suffer heartburn joy the
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Take Your Cleaning Skills to the Next Level

By Gordon Hanks
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Several years ago our carpet cleaning company tackled a warehouse office cleaning job that gave us fits. The entrance of this building consisted of about 1,500 square feet of orange – yes, orange – commercial loop carpet.
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The "Wow!" Gadget Factor

By Gordon Hanks
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My telephone does what every telephone should: it lets me dial, connect and talk to whomever I wish. But that’s not all; being highly advanced technically, I have now learned to keep my calendar on my phone.
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Mold Tools

By Gordon Hanks
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Nature has a very effective system of balancing the environment. Mold and fungus in the outdoors is natural and necessary in many settings. However, in the “built” environment – our homes and offices – it can lead to destruction of materials and harm human health.
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The Dilution Solution

By Gordon Hanks
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In dealing with dilution ratios in last month’s column on injection sprayers, when I explained that you should mix 1 part pre-spray with 16 parts water, I thought I’d done a good job covering the topic in full. It became clear that a more detailed explanation was in order when I was later asked, “How much is a part?”

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Nasty, Grungy, Spotted: Dealing with Traffic Lanes

By Gordon Hanks
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When you walk through the front entrance of your commercial carpet-cleaning account, it is often easy to locate the busiest areas: just follow the trail of tracked-in asphalt from the parking lot to the matted, heavily soil-impacted carpet.
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Understanding the Injection Sprayer

By Gordon Hanks
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Of all the available accessories for the professional carpet cleaner, and particularly the truckmount user, the injection sprayer is certainly one of the most popular. The injection sprayer, or in-line sprayer as it is sometimes referred to, is designed to be attached to the solution line from a truckmount or portable extraction unit.
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Stone Polishing: An Add-on Opportunity Awaits

By Gordon Hanks
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Diversification, within reason, has always been a good idea. In today’s economic climate it is a necessity. Unless you are willing to live with less during this protracted recession, you need to find ways to bring in new business from existing customers and find new customers.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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