Articles by Gordon Hanks

Stone Polishing: An Add-on Opportunity Awaits

Diversification, within reason, has always been a good idea. In today’s economic climate it is a necessity. Unless you are willing to live with less during this protracted recession, you need to find ways to bring in new business from existing customers and find new customers.
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Is there a Vacuum Cleaner in Your Van?

Some cleaning technicians are meticulous with their vacuuming. Other carpet cleaners feel that vacuum cleaning is not part of their job description. After all, they think, their customers have vacuum cleaners and should be performing this function before the carpet cleaner arrives.

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How Hardwood It Be?

I recently taught a couple of seminars for professional carpet cleaners. Truth be known, I don’t do this much anymore, and I really enjoyed it.

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There's Got to Be an Easier Way

“There’s got to be an easier way,” you mumble to yourself as sweat drips from your soaked hair into your bloodshot eyes, producing a nice sting.
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One Jet, Two Jet, Vee Jet, Tee Jet

In maintaining their cars, some folks like to keep everything as the factory designed it. When it comes time to replace something, they will buy OEM parts just like the car original was equipped with.

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Getting the Most From Your Meters

One cannot properly restore a water-damage loss without knowing the answers to some basic questions. What materials are wet? How wet are they? Are the wet materials getting dry? What is dry? It is obvious, then, that restorers should know how to get the most from their meters.
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Your New Cash Machine!

Not too long ago I was asked by a professional carpet cleaner, “Do I need one of those small spotting machines?” I got his attention when I told him, “Absolutely not.” Not if you don’t mind setting up the truckmount and pulling hose just to take out one small spot.
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Are You Foggy About Foggers?

If you have studied the principles of deodorization, you know that the third principle is “to recreate the conditions that caused the contamination with a deodorizing spray, fog, or gas.”
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Turn a Critical Eye on Your Own Presentation

Spring cleaning is now entering the minds of your current – and hopefully future – customers. Your phone will start to ring more as customers request what you have to give: professional cleaning.
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Shoe Covers and Door Guards: A Fit For All Seasons

Basking in the warmth of my heated keyboard – wait, let me write that down…wait, I just did. But that’s certainly an idea for someone to get to work on. If we can have heated toilet seats, we ought to easily be able to offer heated keyboards.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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