Articles by Gordon Hanks

How Hardwood It Be?

September 2, 2009
I recently taught a couple of seminars for professional carpet cleaners. Truth be known, I don’t do this much anymore, and I really enjoyed it.

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There's Got to Be an Easier Way

August 20, 2009
“There’s got to be an easier way,” you mumble to yourself as sweat drips from your soaked hair into your bloodshot eyes, producing a nice sting.
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One Jet, Two Jet, Vee Jet, Tee Jet

July 8, 2009
In maintaining their cars, some folks like to keep everything as the factory designed it. When it comes time to replace something, they will buy OEM parts just like the car original was equipped with.

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Getting the Most From Your Meters

June 11, 2009
One cannot properly restore a water-damage loss without knowing the answers to some basic questions. What materials are wet? How wet are they? Are the wet materials getting dry? What is dry? It is obvious, then, that restorers should know how to get the most from their meters.
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Your New Cash Machine!

May 4, 2009
Not too long ago I was asked by a professional carpet cleaner, “Do I need one of those small spotting machines?” I got his attention when I told him, “Absolutely not.” Not if you don’t mind setting up the truckmount and pulling hose just to take out one small spot.
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Are You Foggy About Foggers?

April 8, 2009
If you have studied the principles of deodorization, you know that the third principle is “to recreate the conditions that caused the contamination with a deodorizing spray, fog, or gas.”
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Turn a Critical Eye on Your Own Presentation

March 8, 2009
Spring cleaning is now entering the minds of your current – and hopefully future – customers. Your phone will start to ring more as customers request what you have to give: professional cleaning.
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Shoe Covers and Door Guards: A Fit For All Seasons

February 10, 2009
Basking in the warmth of my heated keyboard – wait, let me write that down…wait, I just did. But that’s certainly an idea for someone to get to work on. If we can have heated toilet seats, we ought to easily be able to offer heated keyboards.
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Lost for Life

January 13, 2009
This month’s gadget is something every one of you absolutely needs, most of you don’t have, and unfortunately, most of you won’t get. I will be successful today if I convince even one of you to adopt it.
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Tools of the Trade: Upholstery Cleaning

December 11, 2008
If you were cleaning textiles in the early 1970s as I was, you may have struggled as I did with the lack of equipment available to clean upholstery. The tool I first used with my portable extractor was a spray gun to squirt on the solution and a hand-vacuum head (the same kind they used at a carwash to vacuum the car out) for extraction. 
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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