Articles by Gordon Hanks

Stone Polishing: An Add-on Opportunity Awaits

Diversification, within reason, has always been a good idea. In today’s economic climate it is a necessity. Unless you are willing to live with less during this protracted recession, you need to find ways to bring in new business from existing customers and find new customers.
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Is there a Vacuum Cleaner in Your Van?

Some cleaning technicians are meticulous with their vacuuming. Other carpet cleaners feel that vacuum cleaning is not part of their job description. After all, they think, their customers have vacuum cleaners and should be performing this function before the carpet cleaner arrives.

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How Hardwood It Be?

I recently taught a couple of seminars for professional carpet cleaners. Truth be known, I don’t do this much anymore, and I really enjoyed it.

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There's Got to Be an Easier Way

“There’s got to be an easier way,” you mumble to yourself as sweat drips from your soaked hair into your bloodshot eyes, producing a nice sting.
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One Jet, Two Jet, Vee Jet, Tee Jet

In maintaining their cars, some folks like to keep everything as the factory designed it. When it comes time to replace something, they will buy OEM parts just like the car original was equipped with.

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Getting the Most From Your Meters

One cannot properly restore a water-damage loss without knowing the answers to some basic questions. What materials are wet? How wet are they? Are the wet materials getting dry? What is dry? It is obvious, then, that restorers should know how to get the most from their meters.
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Your New Cash Machine!

Not too long ago I was asked by a professional carpet cleaner, “Do I need one of those small spotting machines?” I got his attention when I told him, “Absolutely not.” Not if you don’t mind setting up the truckmount and pulling hose just to take out one small spot.
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Are You Foggy About Foggers?

If you have studied the principles of deodorization, you know that the third principle is “to recreate the conditions that caused the contamination with a deodorizing spray, fog, or gas.”
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Turn a Critical Eye on Your Own Presentation

Spring cleaning is now entering the minds of your current – and hopefully future – customers. Your phone will start to ring more as customers request what you have to give: professional cleaning.
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Shoe Covers and Door Guards: A Fit For All Seasons

Basking in the warmth of my heated keyboard – wait, let me write that down…wait, I just did. But that’s certainly an idea for someone to get to work on. If we can have heated toilet seats, we ought to easily be able to offer heated keyboards.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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