Articles by Gordon Hanks

Lost for Life

This month’s gadget is something every one of you absolutely needs, most of you don’t have, and unfortunately, most of you won’t get. I will be successful today if I convince even one of you to adopt it.
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Tools of the Trade: Upholstery Cleaning

If you were cleaning textiles in the early 1970s as I was, you may have struggled as I did with the lack of equipment available to clean upholstery. The tool I first used with my portable extractor was a spray gun to squirt on the solution and a hand-vacuum head (the same kind they used at a carwash to vacuum the car out) for extraction. 
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No Truckmount - No Problem

Back in the early ‘70s, I was one of those buying the first truckmount production models. I was thrilled with the power and efficiency I achieved on carpet-cleaning jobs. My company grew at least in part due to the ability to process more work while performing excellent cleaning with my truckmount. 
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A Dollar Saved is a Dollar Earned, but a Dollar Earned is Not a Dollar Saved?

That’s correct. A dollar earned isn’t saved; it usually goes to pay expenses. You might ask, “Why is the guy who talks about gadgets giving us a money lecture today?” It’s because, in times of high costs of doing business and a slower economy, there are some terrific accessories and concepts that can directly influence your bottom line.
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It's Easier to Seek Forgiveness Than Permission - Or Is It?

Have you ever been caught in a situation where your lack of a proper pre-inspection caused you to seek forgiveness and make excuses? Maybe a situation like this?
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It's the Little Things That Can Make All the Difference

When I recall my first experience with a truckmount some 30 years ago, I realize that, while much has changed, the basics are still the same. 
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How to Lose $1 Million and More!

By the time you read this, the Connections Conference and Exhibition will be gone, but not forgotten; I was inspired to write this month’s article based on a meeting I attended there.
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Four to the Door: What For?

If you have no idea what “Four to the Door” means, rest assured I am not suggesting four technicians show up on every job.
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Is It You or Your Machine?

What’s the best way to clean this? What’s the best way to clean that? All the buzz usually centers on the big, strong, powerful machine or the latest and greatest juicy chemical.
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This is a Sticky Situation

A couple of new products that almost universally strike the cord of “Why didn’t I think of that?” have come to the market.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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