Articles by Gordon Hanks

Tools of the Trade: Upholstery Cleaning

By Gordon Hanks
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If you were cleaning textiles in the early 1970s as I was, you may have struggled as I did with the lack of equipment available to clean upholstery. The tool I first used with my portable extractor was a spray gun to squirt on the solution and a hand-vacuum head (the same kind they used at a carwash to vacuum the car out) for extraction. 
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No Truckmount - No Problem

By Gordon Hanks
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Back in the early ‘70s, I was one of those buying the first truckmount production models. I was thrilled with the power and efficiency I achieved on carpet-cleaning jobs. My company grew at least in part due to the ability to process more work while performing excellent cleaning with my truckmount. 
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A Dollar Saved is a Dollar Earned, but a Dollar Earned is Not a Dollar Saved?

By Gordon Hanks
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That’s correct. A dollar earned isn’t saved; it usually goes to pay expenses. You might ask, “Why is the guy who talks about gadgets giving us a money lecture today?” It’s because, in times of high costs of doing business and a slower economy, there are some terrific accessories and concepts that can directly influence your bottom line.
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It's Easier to Seek Forgiveness Than Permission - Or Is It?

By Gordon Hanks
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Have you ever been caught in a situation where your lack of a proper pre-inspection caused you to seek forgiveness and make excuses? Maybe a situation like this?
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It's the Little Things That Can Make All the Difference

By Gordon Hanks
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When I recall my first experience with a truckmount some 30 years ago, I realize that, while much has changed, the basics are still the same. 
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How to Lose $1 Million and More!

By Gordon Hanks
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By the time you read this, the Connections Conference and Exhibition will be gone, but not forgotten; I was inspired to write this month’s article based on a meeting I attended there.
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Four to the Door: What For?

By Gordon Hanks
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If you have no idea what “Four to the Door” means, rest assured I am not suggesting four technicians show up on every job.
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Is It You or Your Machine?

By Gordon Hanks
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What’s the best way to clean this? What’s the best way to clean that? All the buzz usually centers on the big, strong, powerful machine or the latest and greatest juicy chemical.
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This is a Sticky Situation

By Gordon Hanks
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A couple of new products that almost universally strike the cord of “Why didn’t I think of that?” have come to the market.
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Fly High and Dry Fast

By Gordon Hanks
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Several years ago I agreed to go to Anchorage, Alaska and teach a carpet-cleaning course. It was a great time of year – early July – and the sun shined for 21 hours a day. Part of my payment included a trip into the beautiful Alaskan wilderness to fish for King Salmon.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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