Articles by Gordon Hanks

Fly High and Dry Fast

Several years ago I agreed to go to Anchorage, Alaska and teach a carpet-cleaning course. It was a great time of year – early July – and the sun shined for 21 hours a day. Part of my payment included a trip into the beautiful Alaskan wilderness to fish for King Salmon.
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Boosting Your Effectiveness

Every once in a while I can’t help but talk about some of the most effective gadgets or “tools” in the chemical world. This month’s column has to do with chemicals used for boosting your cleaning performance. But first, a little history.
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What Does Customer Care Mean?

Many of the gadgets we discuss each month are tools and accessories intended to make our job easier or faster. They are designed primarily for our benefit. This month, we are going to focus on some gadgets primarily designed to impress the cleaning customer.
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Looking Into Electric Heat

It seems as though every article written about drying lately is about the science of drying. Drying with heat is a topic that has polarized the industry. Restorers have taken their stands on both sides of the issue.
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The Art of Water Extraction

Is there art and skill involved in water extraction or is it simply a matter of riding around on a specialized extraction tool and calling it a day? I think we can all agree that there is both art and skill involved.
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Please Save My Knees!

About 33 years ago I re-installed (kicked in) my first carpet. It had been disengaged during a flood cleanup. It was also 33 years ago that my knees told me that if I continued doing that kind of work they would freeze up and go on strike.
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pH Measurement and Meters

It has been a few years, but I can still remember when my parents gave me my “Junior Scientist” chemistry set. It included both red and blue litmus paper that would change color when dipped in various solutions. Neat!
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Green" is a Process, Not Just a Cleaning Solution

I love gadgets that facilitate a better cleaning job and help us in our work. And once in a while I address the application of one of our most important gadget facilitators: chemicals.
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Sprayers: Choose Your Weapon

“It uses too much chemical.” “It doesn’t spray evenly.” “It’s too slow.” “My pressure’s not consistent.” “I get tired lugging it around.” “The cleanup is time consuming and messy.” “I hate the constant pumping.” And the list goes on.
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Wall Drying Units: Come Out, Come Out, Wherever You Are

In the early days of my carpet-cleaning career, responding to a call for water-damage restoration meant we would extract water from the carpet and perhaps place one or two sheet-metal air movers. Little or no thought was given to the moisture inside the wall cavity or to other wet surfaces.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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