Articles by Gordon Hanks

Boosting Your Effectiveness

By Gordon Hanks
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Every once in a while I can’t help but talk about some of the most effective gadgets or “tools” in the chemical world. This month’s column has to do with chemicals used for boosting your cleaning performance. But first, a little history.
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What Does Customer Care Mean?

By Gordon Hanks
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Many of the gadgets we discuss each month are tools and accessories intended to make our job easier or faster. They are designed primarily for our benefit. This month, we are going to focus on some gadgets primarily designed to impress the cleaning customer.
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Looking Into Electric Heat

By Gordon Hanks
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It seems as though every article written about drying lately is about the science of drying. Drying with heat is a topic that has polarized the industry. Restorers have taken their stands on both sides of the issue.
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The Art of Water Extraction

By Gordon Hanks
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Is there art and skill involved in water extraction or is it simply a matter of riding around on a specialized extraction tool and calling it a day? I think we can all agree that there is both art and skill involved.
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Please Save My Knees!

By Gordon Hanks
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About 33 years ago I re-installed (kicked in) my first carpet. It had been disengaged during a flood cleanup. It was also 33 years ago that my knees told me that if I continued doing that kind of work they would freeze up and go on strike.
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pH Measurement and Meters

By Gordon Hanks
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It has been a few years, but I can still remember when my parents gave me my “Junior Scientist” chemistry set. It included both red and blue litmus paper that would change color when dipped in various solutions. Neat!
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Green" is a Process, Not Just a Cleaning Solution

By Gordon Hanks
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I love gadgets that facilitate a better cleaning job and help us in our work. And once in a while I address the application of one of our most important gadget facilitators: chemicals.
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Sprayers: Choose Your Weapon

By Gordon Hanks
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“It uses too much chemical.” “It doesn’t spray evenly.” “It’s too slow.” “My pressure’s not consistent.” “I get tired lugging it around.” “The cleanup is time consuming and messy.” “I hate the constant pumping.” And the list goes on.
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Wall Drying Units: Come Out, Come Out, Wherever You Are

By Gordon Hanks
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In the early days of my carpet-cleaning career, responding to a call for water-damage restoration meant we would extract water from the carpet and perhaps place one or two sheet-metal air movers. Little or no thought was given to the moisture inside the wall cavity or to other wet surfaces.
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The Gadget Man: To Groom or Not to Groom? That is Not the Question!

By Frank Beach and Gordon Hanks
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Our home was carpeted with white wool short shag. Mom was a meticulous housekeeper, and we vacuumed that carpet often. After every vacuuming we would pull out the carpet rake – the same rake that could be used to rake leaves in the fall – and remove all the vacuum marks and footprints.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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