Articles by Ruth Travis

Colorfastness Testing - Avoiding the Nightmare!

September 20, 2010
As all professional carpet, upholstery and – especially – rug cleaners know, color migration is the worst nightmare imaginable. Texture change? Browning? With a little effort you usually can correct those, but dye migration?
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Background Checks: How Far Should You Go?

July 22, 2010
Every year around this time, I’m reminded of an article I wrote some 8 years ago about the senseless and tragic murder of a young woman at the hands of a so-called carpet cleaner, and how a simple business practice might have helped stop it from happening.
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Discolorations in Rugs from Urine and Mold

March 14, 2010
I love pets. As a "kid" I grew up with dogs, cats, horses, cows, ducks, chickens and quail. At one time I was "supporting" 13 outdoor cats - I'm a sucker - for strays - two indoor cats, three dogs and two horses.
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Urine Odor Removal: What Are You Missing?

January 18, 2010
I’m often approached by consumers, cleaning contractors and, especially, chemical formulators who claim to have found some “super juice” that absolutely eliminates all urine odors under all conditions with only one application.
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The Importance of Documentation

November 10, 2009
Several years ago, when I was still active in my cleaning business, I learned a valuable lesson about customers: some of them, no matter how nice they seem, will try their darnedest to take advantage of you. In one particular situation, a repeat customer brought a heavily urine-contaminated rug in to be cleaned.
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Triexta: Miracle Fiber or Simply Another Option?

September 14, 2009
In early 2006, Mohawk Industries, Shell Chemical and DuPont jointly petitioned the FTC to establish a new generic fiber subclass name under the existing classification of “polyester” for polytrimethylene terephthalate or PTT.
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Buffering Blame

May 4, 2009
Rugs, carpet; if they’re made of wool, what’s the difference? They both require the very best cleaner that money can buy – well, that money can hire.
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Five Costly Mistakes Made by Cleaners

March 9, 2009
I ran a fabric cleaning business for about 15 years. I maintained a lot of repeat customers over the years, and I was very successful.  I attribute my business accomplishments to a few simple things: consistent hard work, persistence and trying very hard to avoid some costly mistakes I saw other cleaning companies do all the time.
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Shading: A Cleaning-Related Challenge

January 13, 2009
Shading is one of the most common complaints the professional cleaner or inspector encounters. It appears in both commercial and residential environments, and is not a phenomenon that is easily explained to the customer; for some reason, they just don’t get it.
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Movin' On

December 11, 2008
Life is like a book and each phase of one’s life a chapter. I have just completed another chapter in my personal novel – it’s titled "The IICRC Presidency." 
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.


ICS Cleaning Specialist Magazine


2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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