Articles by Ruth Travis

Colorfastness Testing - Avoiding the Nightmare!

As all professional carpet, upholstery and – especially – rug cleaners know, color migration is the worst nightmare imaginable. Texture change? Browning? With a little effort you usually can correct those, but dye migration?
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Background Checks: How Far Should You Go?

Every year around this time, I’m reminded of an article I wrote some 8 years ago about the senseless and tragic murder of a young woman at the hands of a so-called carpet cleaner, and how a simple business practice might have helped stop it from happening.
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Discolorations in Rugs from Urine and Mold

I love pets. As a "kid" I grew up with dogs, cats, horses, cows, ducks, chickens and quail. At one time I was "supporting" 13 outdoor cats - I'm a sucker - for strays - two indoor cats, three dogs and two horses.
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Urine Odor Removal: What Are You Missing?

I’m often approached by consumers, cleaning contractors and, especially, chemical formulators who claim to have found some “super juice” that absolutely eliminates all urine odors under all conditions with only one application.
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The Importance of Documentation

Several years ago, when I was still active in my cleaning business, I learned a valuable lesson about customers: some of them, no matter how nice they seem, will try their darnedest to take advantage of you. In one particular situation, a repeat customer brought a heavily urine-contaminated rug in to be cleaned.
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Triexta: Miracle Fiber or Simply Another Option?

In early 2006, Mohawk Industries, Shell Chemical and DuPont jointly petitioned the FTC to establish a new generic fiber subclass name under the existing classification of “polyester” for polytrimethylene terephthalate or PTT.
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Buffering Blame

Rugs, carpet; if they’re made of wool, what’s the difference? They both require the very best cleaner that money can buy – well, that money can hire.
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Five Costly Mistakes Made by Cleaners

I ran a fabric cleaning business for about 15 years. I maintained a lot of repeat customers over the years, and I was very successful.  I attribute my business accomplishments to a few simple things: consistent hard work, persistence and trying very hard to avoid some costly mistakes I saw other cleaning companies do all the time.
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Shading: A Cleaning-Related Challenge

Shading is one of the most common complaints the professional cleaner or inspector encounters. It appears in both commercial and residential environments, and is not a phenomenon that is easily explained to the customer; for some reason, they just don’t get it.
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Movin' On

Life is like a book and each phase of one’s life a chapter. I have just completed another chapter in my personal novel – it’s titled "The IICRC Presidency." 
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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