Articles by Ruth Travis

Colorfastness Testing - Avoiding the Nightmare!

By Ruth Travis
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As all professional carpet, upholstery and – especially – rug cleaners know, color migration is the worst nightmare imaginable. Texture change? Browning? With a little effort you usually can correct those, but dye migration?
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Background Checks: How Far Should You Go?

By Ruth Travis
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Every year around this time, I’m reminded of an article I wrote some 8 years ago about the senseless and tragic murder of a young woman at the hands of a so-called carpet cleaner, and how a simple business practice might have helped stop it from happening.
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Discolorations in Rugs from Urine and Mold

By Ruth Travis
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I love pets. As a "kid" I grew up with dogs, cats, horses, cows, ducks, chickens and quail. At one time I was "supporting" 13 outdoor cats - I'm a sucker - for strays - two indoor cats, three dogs and two horses.
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Urine Odor Removal: What Are You Missing?

By Ruth Travis
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I’m often approached by consumers, cleaning contractors and, especially, chemical formulators who claim to have found some “super juice” that absolutely eliminates all urine odors under all conditions with only one application.
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The Importance of Documentation

By Ruth Travis
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Several years ago, when I was still active in my cleaning business, I learned a valuable lesson about customers: some of them, no matter how nice they seem, will try their darnedest to take advantage of you. In one particular situation, a repeat customer brought a heavily urine-contaminated rug in to be cleaned.
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Triexta: Miracle Fiber or Simply Another Option?

By Jeff Bishop and Ruth Travis
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In early 2006, Mohawk Industries, Shell Chemical and DuPont jointly petitioned the FTC to establish a new generic fiber subclass name under the existing classification of “polyester” for polytrimethylene terephthalate or PTT.
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Buffering Blame

By Ruth Travis
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Rugs, carpet; if they’re made of wool, what’s the difference? They both require the very best cleaner that money can buy – well, that money can hire.
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Five Costly Mistakes Made by Cleaners

By Ruth Travis
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I ran a fabric cleaning business for about 15 years. I maintained a lot of repeat customers over the years, and I was very successful.  I attribute my business accomplishments to a few simple things: consistent hard work, persistence and trying very hard to avoid some costly mistakes I saw other cleaning companies do all the time.
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Shading: A Cleaning-Related Challenge

By Ruth Travis
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Shading is one of the most common complaints the professional cleaner or inspector encounters. It appears in both commercial and residential environments, and is not a phenomenon that is easily explained to the customer; for some reason, they just don’t get it.
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Movin' On

By Ruth Travis
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Life is like a book and each phase of one’s life a chapter. I have just completed another chapter in my personal novel – it’s titled "The IICRC Presidency." 
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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