On a recent business trip,
I stopped in an airport restaurant to have dinner while waiting for my flight
to depart. I was sitting at a table overlooking a bank of twenty or more pay
phones. Actually, it was more like where the pay phones used to be.
When the IICRC began some
36 years ago as the IICUC, there was only one certification category, what we now
call Carpet Cleaning Technician or CCT. The course included carpet cleaning,
upholstery cleaning, carpet inspection, water damage restoration, carpet
repair, and even some marketing information all rolled into one
One of the classics of American literature is the 1960 Harper Lee novel To Kill a Mockingbird. In that wonderful story, readers are introduced to an amazing character, a lawyer by the name of Atticus Finch.
One of the most active standing committees in the IICRC is the marketing and PR committee, because it involves most IICRC programs and activities. There are several basic areas of responsibility for the committee, which include trade media outreach, registrant support and consumer awareness.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.