Articles by Ruth Travis

Change is Inevitable

November 25, 2008
On a recent business trip, I stopped in an airport restaurant to have dinner while waiting for my flight to depart. I was sitting at a table overlooking a bank of twenty or more pay phones. Actually, it was more like where the pay phones used to be. 
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Financing the IICRC

October 13, 2008
Many people inquire about how the IICRC spends “registrant” fees. They are under the impression that one person has total control over the finances. That’s just not so.
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IICRC Operations - The Volunteers

September 15, 2008
There are literally hundreds of IICRC volunteers who give their personal and professional time and donate their expertise to the betterment of the inspection, cleaning and restoration industry.
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IICRC Operations - Consultants

August 9, 2008
 Many people wonder how the IICRC organization is run, and who is responsible for keeping this gigantic ship moving forward. To start, let me clear up one important point: the IICRC has no employees
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The Dalton Connection

July 6, 2008
When the IICRC began some 36 years ago as the IICUC, there was only one certification category, what we now call Carpet Cleaning Technician or CCT. The course included carpet cleaning, upholstery cleaning, carpet inspection, water damage restoration, carpet repair, and even some marketing information all rolled into one two-and-a-half-day course. 
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Grow Your Business with IICRC Certifications

May 7, 2008
Every year in late January, IICRC representatives travel to Las Vegas to attend Surfaces, the largest floor covering trade show in the country. 
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IICRC's Unsung Hero - Mark Hansen

April 9, 2008
One of the classics of American literature is the 1960 Harper Lee novel To Kill a Mockingbird. In that wonderful story, readers are introduced to an amazing character, a lawyer by the name of Atticus Finch.
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IICRC Spreads the Word

February 15, 2008
One of the most active standing committees in the IICRC is the marketing and PR committee, because it involves most IICRC programs and activities. There are several basic areas of responsibility for the committee, which include trade media outreach, registrant support and consumer awareness.
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Is Trade Association Membership Worth It?

January 7, 2008
During my travels throughout the United States, as well as in England, Japan and Australia, I’ve been very fortunate to meet many people through my affiliation with both IICRC and SCRT.
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Is There Value in Being a Certified Firm?

January 2, 2008
I’m a carpet inspector. I received my IICRC Senior Carpet Inspector certification back in 1994 and have been performing inspections for mills, retailers and consumers ever since.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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