Articles by Ruth Travis

Change is Inevitable

On a recent business trip, I stopped in an airport restaurant to have dinner while waiting for my flight to depart. I was sitting at a table overlooking a bank of twenty or more pay phones. Actually, it was more like where the pay phones used to be. 
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Financing the IICRC

Many people inquire about how the IICRC spends “registrant” fees. They are under the impression that one person has total control over the finances. That’s just not so.
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IICRC Operations - The Volunteers

There are literally hundreds of IICRC volunteers who give their personal and professional time and donate their expertise to the betterment of the inspection, cleaning and restoration industry.
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IICRC Operations - Consultants

 Many people wonder how the IICRC organization is run, and who is responsible for keeping this gigantic ship moving forward. To start, let me clear up one important point: the IICRC has no employees
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The Dalton Connection

When the IICRC began some 36 years ago as the IICUC, there was only one certification category, what we now call Carpet Cleaning Technician or CCT. The course included carpet cleaning, upholstery cleaning, carpet inspection, water damage restoration, carpet repair, and even some marketing information all rolled into one two-and-a-half-day course. 
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Grow Your Business with IICRC Certifications

Every year in late January, IICRC representatives travel to Las Vegas to attend Surfaces, the largest floor covering trade show in the country. 
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IICRC's Unsung Hero - Mark Hansen

One of the classics of American literature is the 1960 Harper Lee novel To Kill a Mockingbird. In that wonderful story, readers are introduced to an amazing character, a lawyer by the name of Atticus Finch.
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IICRC Spreads the Word

One of the most active standing committees in the IICRC is the marketing and PR committee, because it involves most IICRC programs and activities. There are several basic areas of responsibility for the committee, which include trade media outreach, registrant support and consumer awareness.
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Is Trade Association Membership Worth It?

During my travels throughout the United States, as well as in England, Japan and Australia, I’ve been very fortunate to meet many people through my affiliation with both IICRC and SCRT.
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Is There Value in Being a Certified Firm?

I’m a carpet inspector. I received my IICRC Senior Carpet Inspector certification back in 1994 and have been performing inspections for mills, retailers and consumers ever since.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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