Articles by Ruth Travis

Industry Update 2007: The Industry, the IICRC and You!

Recently, I attended a national franchise convention that featured a well-known consultant from Dalton, Ga., as the keynote speaker. His mission was to inform the attendees of trends in the carpet manufacturing industry that will eventually impact their business.
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Why Industry Standards?

Way back in 1991, carpet manufacturers approached the IICRC with a complaint. I’m paraphrasing, but here’s the gist of it:

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What If...?

When you were a child, did you ever play the game “What If…?” What if I made a million dollars per year? What if I were a famous person? What if I had different parents? What if I lived in another country? What if I married a different person? Remember?
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What's Going On? Certification Category Development

OK, so what’s the difference between IICRC-approved certification courses and other courses being offered in the industry?  And why should anyone care, for that matter? 
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It's About Relationships

On my way to the airport the other morning I saw a sign in front of a church that read “It’s About Relationships.” It struck me that no matter who you are or what business you’re in, developing and maintaining successful relationships is extremely important in every aspect of your life.
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Communication Conundrum

I often hear through the grapevine that there is a lack of communication from the IICRC.
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The Future of IICRC

What does the future hold? That’s a question every company or organization should be asking (and answering) for itself, and the IICRC is no different.
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Connecting with Women Customers

I was invited to attend a luncheon of the Middle Tennessee Flooring Association the other day. The guest speaker was Brian Warren with Mohawk Floor Care, and his topic was “Branding Your Company.” Although he was talking to flooring retailers, his message could have easily been directed to professional cleaning companies as well.
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IICRC President's Corner: Everybod Wins!

I performed an interesting carpet inspection the other day. It involved spin-finish residue on some commercial carpet in a fire department training center. The problem was very obvious: streaks of soil-attracting, oily residues throughout the installation on a light-gray nylon, level-loop, direct-glue installation.
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Consumer Marketing: The Missing Link is You

There’s a new marketing approach that’s literally being handed to professional carpet cleaners on a silver platter as I type. I just spent two days with board members of the World Floor Covering Association, a 5,000-plus-member organization representing primarily carpet retailers and allied trades, especially installers.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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