Articles by Ruth Travis

What If...?

When you were a child, did you ever play the game “What If…?” What if I made a million dollars per year? What if I were a famous person? What if I had different parents? What if I lived in another country? What if I married a different person? Remember?
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It's About Relationships

On my way to the airport the other morning I saw a sign in front of a church that read “It’s About Relationships.” It struck me that no matter who you are or what business you’re in, developing and maintaining successful relationships is extremely important in every aspect of your life.
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Connecting with Women Customers

I was invited to attend a luncheon of the Middle Tennessee Flooring Association the other day. The guest speaker was Brian Warren with Mohawk Floor Care, and his topic was “Branding Your Company.” Although he was talking to flooring retailers, his message could have easily been directed to professional cleaning companies as well.
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IICRC President's Corner: Everybod Wins!

I performed an interesting carpet inspection the other day. It involved spin-finish residue on some commercial carpet in a fire department training center. The problem was very obvious: streaks of soil-attracting, oily residues throughout the installation on a light-gray nylon, level-loop, direct-glue installation.
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Consumer Marketing: The Missing Link is You

There’s a new marketing approach that’s literally being handed to professional carpet cleaners on a silver platter as I type. I just spent two days with board members of the World Floor Covering Association, a 5,000-plus-member organization representing primarily carpet retailers and allied trades, especially installers.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
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ICS Cleaning Specialist Magazine


2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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