Articles by Ruth Travis

Industry Update 2007: The Industry, the IICRC and You!

November 20, 2007
Recently, I attended a national franchise convention that featured a well-known consultant from Dalton, Ga., as the keynote speaker. His mission was to inform the attendees of trends in the carpet manufacturing industry that will eventually impact their business.
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Why Industry Standards?

October 9, 2007
Way back in 1991, carpet manufacturers approached the IICRC with a complaint. I’m paraphrasing, but here’s the gist of it:

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What If...?

September 18, 2007
When you were a child, did you ever play the game “What If…?” What if I made a million dollars per year? What if I were a famous person? What if I had different parents? What if I lived in another country? What if I married a different person? Remember?
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What's Going On? Certification Category Development

August 6, 2007
OK, so what’s the difference between IICRC-approved certification courses and other courses being offered in the industry?  And why should anyone care, for that matter? 
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It's About Relationships

July 12, 2007
On my way to the airport the other morning I saw a sign in front of a church that read “It’s About Relationships.” It struck me that no matter who you are or what business you’re in, developing and maintaining successful relationships is extremely important in every aspect of your life.
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Communication Conundrum

June 5, 2007
I often hear through the grapevine that there is a lack of communication from the IICRC.
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The Future of IICRC

May 14, 2007
What does the future hold? That’s a question every company or organization should be asking (and answering) for itself, and the IICRC is no different.
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Connecting with Women Customers

March 1, 2007
I was invited to attend a luncheon of the Middle Tennessee Flooring Association the other day. The guest speaker was Brian Warren with Mohawk Floor Care, and his topic was “Branding Your Company.” Although he was talking to flooring retailers, his message could have easily been directed to professional cleaning companies as well.
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IICRC President's Corner: Everybod Wins!

February 1, 2007
I performed an interesting carpet inspection the other day. It involved spin-finish residue on some commercial carpet in a fire department training center. The problem was very obvious: streaks of soil-attracting, oily residues throughout the installation on a light-gray nylon, level-loop, direct-glue installation.
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Consumer Marketing: The Missing Link is You

January 1, 2007
There’s a new marketing approach that’s literally being handed to professional carpet cleaners on a silver platter as I type. I just spent two days with board members of the World Floor Covering Association, a 5,000-plus-member organization representing primarily carpet retailers and allied trades, especially installers.
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