We are often too focused on what is going on right here in our own backyard to realize what is going on around the rest of the world.

With our core courses like CCT (Carpet Cleaning Technician), UFT (Upholstery & Fabric Technician), WRT (Water Restoration Technician), ASD (Applied Structural Drying), AMRT (Applied Microbial Remediation Technician) and RRT (Repair & Reinstallation Technician) dominating the education arenas in the industry, we have the technicians and owners asking for even more advanced training. We have training providers developing new programs, and we have an industry that is exploding with new technology.

As part of the IICRC's marketing efforts, we continue to reach out to different industries to form alliances and spread the word about our certification programs and industry standards.

Most of the people I encounter are glad to find out that the IICRC is, in fact, not larger than life, but run by regular, everyday folks just like themselves. This has prompted me to reach out to everyone in the industry that wants to help make a difference, whether by joining a committee, making suggestions or recommendations to the IICRC, or just promoting the organization to the consuming public, your competition, carpet retailers, insurance companies, property managers, and anyone else you do work for.