Craig Jasper

Craig Jasper is the head of The Cleaning & Restoration Institute, a non-profit organization designed to help make cleaning businesses more successful. You can reach him at (800)792-1002 or by e-mail at


Secrets of the Restoration Business

Many professional carpet cleaners end up in the water restoration business kind of by accident.
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Anti-Allergen Cleaning - Part 2

Let’s continue on our journey to discover how to generate $400,000 in sales using one truck with a helper, working Monday through Friday, 8 am to 5 pm, by adding anti-allergen cleaning and treatment services to your offerings.
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Anti-Allergen Cleaning

Let’s see, what should we look at this month? How about how to get started on a step-by-step plan developing your anti-allergen business that will allow you to generate $400,000 per van?

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Have You Discovered Your "Acres of Diamonds"?

I had the great privilege of knowing Earl Nightingale. Many of you will recognize the Nightingale-Conant Co. as one of the largest sellers of personal and business development programs in the world.
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How a Carpet Protector Warranty Can Change Your Life

Last month I explained how offering two carpet protectors, one with a warranty and one without, was the secret to selling protector on 80 percent of your jobs-guaranteed. Now I’ll explain how the warranty program works.
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Self-Limiting Beliefs and Carpet Protectors

The biggest challenge in terms of selling more protector (and anything else, for that matter) is our own mistaken beliefs about what our customers think. Somehow, we cleaners have come to believe that we have some sort of special mind-reading powers.
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Mind Reading and Carpet Protector

One of the most important concepts to understand is how you can easily apply protector on 80 percent of your jobs without trickery, arm-twisting or pushy selling.
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Developing Referral Relationships with Carpet and Flooring Retailers

Many cleaners don’t know where to start when it comes to developing relationships with carpet retailers, and that’s understandable.
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Mill Warranties, Home Depot and Chem-Dry

I am constantly on the road teaching, and during the last three months or so I’ve been hit with many questions about two issues that are raising serious concerns among carpet cleaners.
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Putting The Pieces Together: Keeping Your Valuable Customers

I present more than 100 seminars across the country each year, and so I get the opportunity to speak with a lot of carpet cleaners. In the last couple of years I have noticed a recurring theme coming from cleaners large and small all over the country.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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