Craig Jasper is the head of The Cleaning & Restoration Institute, a non-profit organization designed to help make cleaning businesses more successful. You can reach him at (800)792-1002 or by e-mail at firstname.lastname@example.org.
Let’s continue on our journey to discover how to generate $400,000 in sales using one truck with a helper, working Monday through Friday, 8 am to 5 pm, by adding anti-allergen cleaning and treatment services to your offerings.
Last month I explained how offering two carpet protectors, one with a warranty and one without, was the secret to selling protector on 80 percent of your jobs-guaranteed. Now I’ll explain how the warranty program works.
The biggest challenge in terms of selling more protector (and anything else, for that matter) is our own mistaken beliefs about what our customers think. Somehow, we cleaners have come to believe that we have some sort of special mind-reading powers.
I present more than 100 seminars across the country each year, and so I get the opportunity to speak with a lot of carpet cleaners. In the last couple of years I have noticed a recurring theme coming from cleaners large and small all over the country.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.