Craig Jasper

Craig Jasper is the head of The Cleaning & Restoration Institute, a non-profit organization designed to help make cleaning businesses more successful. You can reach him at (800)792-1002 or by e-mail at support@cleaninginstitute.com.

ARTICLES

Secrets of the Restoration Business

January 2, 2008
Many professional carpet cleaners end up in the water restoration business kind of by accident.
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Anti-Allergen Cleaning - Part 2

November 20, 2007
Let’s continue on our journey to discover how to generate $400,000 in sales using one truck with a helper, working Monday through Friday, 8 am to 5 pm, by adding anti-allergen cleaning and treatment services to your offerings.
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Anti-Allergen Cleaning

October 9, 2007
Let’s see, what should we look at this month? How about how to get started on a step-by-step plan developing your anti-allergen business that will allow you to generate $400,000 per van?

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Have You Discovered Your "Acres of Diamonds"?

September 18, 2007
I had the great privilege of knowing Earl Nightingale. Many of you will recognize the Nightingale-Conant Co. as one of the largest sellers of personal and business development programs in the world.
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How a Carpet Protector Warranty Can Change Your Life

August 6, 2007
Last month I explained how offering two carpet protectors, one with a warranty and one without, was the secret to selling protector on 80 percent of your jobs-guaranteed. Now I’ll explain how the warranty program works.
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Self-Limiting Beliefs and Carpet Protectors

July 12, 2007
The biggest challenge in terms of selling more protector (and anything else, for that matter) is our own mistaken beliefs about what our customers think. Somehow, we cleaners have come to believe that we have some sort of special mind-reading powers.
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Mind Reading and Carpet Protector

May 14, 2007
One of the most important concepts to understand is how you can easily apply protector on 80 percent of your jobs without trickery, arm-twisting or pushy selling.
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Developing Referral Relationships with Carpet and Flooring Retailers

April 12, 2007
Many cleaners don’t know where to start when it comes to developing relationships with carpet retailers, and that’s understandable.
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Mill Warranties, Home Depot and Chem-Dry

March 2, 2007
I am constantly on the road teaching, and during the last three months or so I’ve been hit with many questions about two issues that are raising serious concerns among carpet cleaners.
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Putting The Pieces Together: Keeping Your Valuable Customers

February 1, 2007
I present more than 100 seminars across the country each year, and so I get the opportunity to speak with a lot of carpet cleaners. In the last couple of years I have noticed a recurring theme coming from cleaners large and small all over the country.
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Multimedia

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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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