Articles by Craig Jasper

Secrets of the Restoration Business

Many professional carpet cleaners end up in the water restoration business kind of by accident.
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Anti-Allergen Cleaning - Part 2

Let’s continue on our journey to discover how to generate $400,000 in sales using one truck with a helper, working Monday through Friday, 8 am to 5 pm, by adding anti-allergen cleaning and treatment services to your offerings.
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Anti-Allergen Cleaning

Let’s see, what should we look at this month? How about how to get started on a step-by-step plan developing your anti-allergen business that will allow you to generate $400,000 per van?

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Have You Discovered Your "Acres of Diamonds"?

I had the great privilege of knowing Earl Nightingale. Many of you will recognize the Nightingale-Conant Co. as one of the largest sellers of personal and business development programs in the world.
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How a Carpet Protector Warranty Can Change Your Life

Last month I explained how offering two carpet protectors, one with a warranty and one without, was the secret to selling protector on 80 percent of your jobs-guaranteed. Now I’ll explain how the warranty program works.
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Self-Limiting Beliefs and Carpet Protectors

The biggest challenge in terms of selling more protector (and anything else, for that matter) is our own mistaken beliefs about what our customers think. Somehow, we cleaners have come to believe that we have some sort of special mind-reading powers.
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Mind Reading and Carpet Protector

One of the most important concepts to understand is how you can easily apply protector on 80 percent of your jobs without trickery, arm-twisting or pushy selling.
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Developing Referral Relationships with Carpet and Flooring Retailers

Many cleaners don’t know where to start when it comes to developing relationships with carpet retailers, and that’s understandable.
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Mill Warranties, Home Depot and Chem-Dry

I am constantly on the road teaching, and during the last three months or so I’ve been hit with many questions about two issues that are raising serious concerns among carpet cleaners.
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Putting The Pieces Together: Keeping Your Valuable Customers

I present more than 100 seminars across the country each year, and so I get the opportunity to speak with a lot of carpet cleaners. In the last couple of years I have noticed a recurring theme coming from cleaners large and small all over the country.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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