Articles by Craig Jasper

Secrets of the Restoration Business

By Craig Jasper
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Many professional carpet cleaners end up in the water restoration business kind of by accident.
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Anti-Allergen Cleaning - Part 2

By Craig Jasper
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Let’s continue on our journey to discover how to generate $400,000 in sales using one truck with a helper, working Monday through Friday, 8 am to 5 pm, by adding anti-allergen cleaning and treatment services to your offerings.
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Anti-Allergen Cleaning

By Craig Jasper
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Let’s see, what should we look at this month? How about how to get started on a step-by-step plan developing your anti-allergen business that will allow you to generate $400,000 per van?

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Have You Discovered Your "Acres of Diamonds"?

By Craig Jasper
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I had the great privilege of knowing Earl Nightingale. Many of you will recognize the Nightingale-Conant Co. as one of the largest sellers of personal and business development programs in the world.
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How a Carpet Protector Warranty Can Change Your Life

By Craig Jasper
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Last month I explained how offering two carpet protectors, one with a warranty and one without, was the secret to selling protector on 80 percent of your jobs-guaranteed. Now I’ll explain how the warranty program works.
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Self-Limiting Beliefs and Carpet Protectors

By Craig Jasper
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The biggest challenge in terms of selling more protector (and anything else, for that matter) is our own mistaken beliefs about what our customers think. Somehow, we cleaners have come to believe that we have some sort of special mind-reading powers.
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Mind Reading and Carpet Protector

By Craig Jasper
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One of the most important concepts to understand is how you can easily apply protector on 80 percent of your jobs without trickery, arm-twisting or pushy selling.
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Developing Referral Relationships with Carpet and Flooring Retailers

By Craig Jasper
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Many cleaners don’t know where to start when it comes to developing relationships with carpet retailers, and that’s understandable.
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Mill Warranties, Home Depot and Chem-Dry

By Craig Jasper
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I am constantly on the road teaching, and during the last three months or so I’ve been hit with many questions about two issues that are raising serious concerns among carpet cleaners.
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Putting The Pieces Together: Keeping Your Valuable Customers

By Craig Jasper
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I present more than 100 seminars across the country each year, and so I get the opportunity to speak with a lot of carpet cleaners. In the last couple of years I have noticed a recurring theme coming from cleaners large and small all over the country.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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