Articles by Craig Jasper

To Vacuum or Not to Vacuum - Part 2

By Craig Jasper
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Last month I mentioned how a carpet cleaner had decided to start checking his customer’s vacuum cleaner bags and belts as a value added service on every job. This has been extremely well received by his customers, who really appreciate that he cares so much about the maintenance of their carpet.
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To Vacuum or Not to Vacuum - Part I

By Craig Jasper
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There has always been debate among carpet cleaners about pre-vacuuming before carpet cleaning. Let’s get this out of the way: there is overwhelming evidence that pre-vacuuming dramatically improves results and makes cleaning easier for the carpet cleaner.
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A Closer Look at One- and Two-Man Crews

By Craig Jasper
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I've received a lot of phone calls and e-mails concerning my articles about one-man versus two-man crews. Many of the cleaners that contacted me were amazed that there were so many different factors involved in determining whether one or two-man crews were better.
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One-Man Vs. Two-Man Crews - Part 3

By Craig Jasper
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Last month I explained how my on-the-job research strongly suggests that one-man crews not only have a major advantage in terms of building repeat and referral business, but that it costs less to operate two one-man crews than a single two-man crew.
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One-Man Vs. Two-Man Crews: Crunching the Numbers

By Craig Jasper
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In my last article I discussed one-man vs. two-man crews, and my on-the-job research running a multi-city carpet cleaning operation for a major department store strongly suggests that one-man crews have a major advantage in terms of building repeat and referral business.
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What's the Best Crew? One Man or Two?

By Craig Jasper
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There's a great study where researchers stood in front of a supermarket asking customers going into the store what they planned to buy. The customers answered and went inside to shop, thinking that was the end of the survey. They were quite surprised when, on the way out, the researchers stopped them and asked if they could see what was in their grocery bags! And as you probably guessed, what people said they were going to buy and what they did buy were two different things.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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