Articles by Craig Jasper

To Vacuum or Not to Vacuum - Part 2

Last month I mentioned how a carpet cleaner had decided to start checking his customer’s vacuum cleaner bags and belts as a value added service on every job. This has been extremely well received by his customers, who really appreciate that he cares so much about the maintenance of their carpet.
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To Vacuum or Not to Vacuum - Part I

There has always been debate among carpet cleaners about pre-vacuuming before carpet cleaning. Let’s get this out of the way: there is overwhelming evidence that pre-vacuuming dramatically improves results and makes cleaning easier for the carpet cleaner.
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A Closer Look at One- and Two-Man Crews

I've received a lot of phone calls and e-mails concerning my articles about one-man versus two-man crews. Many of the cleaners that contacted me were amazed that there were so many different factors involved in determining whether one or two-man crews were better.
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One-Man Vs. Two-Man Crews - Part 3

Last month I explained how my on-the-job research strongly suggests that one-man crews not only have a major advantage in terms of building repeat and referral business, but that it costs less to operate two one-man crews than a single two-man crew.
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One-Man Vs. Two-Man Crews: Crunching the Numbers

In my last article I discussed one-man vs. two-man crews, and my on-the-job research running a multi-city carpet cleaning operation for a major department store strongly suggests that one-man crews have a major advantage in terms of building repeat and referral business.
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What's the Best Crew? One Man or Two?

There's a great study where researchers stood in front of a supermarket asking customers going into the store what they planned to buy. The customers answered and went inside to shop, thinking that was the end of the survey. They were quite surprised when, on the way out, the researchers stopped them and asked if they could see what was in their grocery bags! And as you probably guessed, what people said they were going to buy and what they did buy were two different things.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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