Articles by Robert Kravitz

The Smooth Ride to Green Carpet Cleaning

By Robert Kravitz
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Some people following the green cleaning movement that has taken center stage in the North American cleaning industry are actually quite surprised it is happening now and coming on so strong. About 30 years ago, many of the advocates for green cleaning and the use of environmentally preferable cleaning products - those used for general cleaning as well as floor and carpet care - believed that eventually federal (or other government entities) would need to step in and start mandating the use of these products.
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Low-Moisture Carpet Cleaning Methods

By Robert Kravitz
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Problems can result during carpet cleaning, and when they do, they can be costly. Usually, the biggest danger is over-wetting, which most often occurs when using older carpet extractors or poorly adjusted machines that suck water out at too low a pressure during the extraction process. But it also can occur when shampooing carpets or bonnet cleaning, especially when too much shampoo is applied.
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The Greening of Carpet Cleaning

By Robert Kravitz
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Without question, carpet is a preferred and widely used floor covering. There are almost 200 billion square feet of carpet currently installed in more than 100 million buildings in the U.S. In 2004, 21 billion square feet of carpet was manufactured and delivered to homes, offices, schools, health centers, and office buildings, according to statistics published by the Carpet and Rug Institute in Dalton, Ga.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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