Articles by Kevin Fisher

Excellent Documentation is Excellent Marketing

Most company owners would give their left arm to have a couple of hours to explain to a customer just how great their company is. Almost every action, attitude and guideline in a company can be called marketing.
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Is it Time for a Refresher?

How long has it been since you took your last water restoration class? Two years? Five years? Longer? We’ve talked to dozens of people over the years who assume that, “I went to water class a couple of years ago, so I remember everything I need to know.” With all the changes in technologies and standards in water restoration, that’s a very dangerous assumption.
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Choosing the Most Effective Drying Technique

Drying science has advanced to the point where nearly any material item in a structure can be dried. There are many tools and techniques to achieve drying goals, and a true professional will have all of these tools at their disposal.
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Get More Out of Your Inspection Kit

There are five things I do with my inspection kit that most restorers don’t think of doing. Put these into practice and you’ll have a better understanding of what’s going on during your restorative drying projects. Also, you’ll get more for your money out of your current meters.
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Choose the Right Tool for the Job

Have you ever had to hammer in a nail with a wrench? Or had to pry open a paint can lid with a hammer? It can be done; it’s just a lot tougher. It’s a cliché, sure, but still true: A job is most easily done with the correct tool.
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Save More Walls

One of the most disruptive things for a customer is the hassle of having water-damaged drywall replaced. Days of tear-out, replacement, taping, mudding, skim coats, priming and painting can ruin a customer’s attitude.

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Air Filtration: Now More than Ever

The goal of every restoration job is to safely and efficiently return the indoor environment to pre-loss condition for the customer. Part of this responsibility is to address the quality of the air inside the structure.
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Innovations in Drying

Imagine your mother’s house was flooded and you had to choose someone to perform the restoration. Would you want Joe Dry, ASD, CR who uses 10-year-old equipment but knows drying so well that he gets the jobs done fast, completely and with awesome customer service, or Bubba New, who knows nothing about drying except to plug in this really good equipment and come back in three days?
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The Lies Meters Tell

Restoration professionals be warned: All moisture meters give false information. This can lead the user to false positive or negative results when looking for water in building materials. Readings can also be easily misinterpreted.
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Double the Performance of Dehumidifiers

The focus lately in water restoration has been on increasing evaporation in materials to speed drying. Increasing evaporation is obviously a key to drying structures faster. But now that we can increase the speed of evaporation, remember that all that water has to go somewhere.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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