Carl Williams

Carl Williams operated a highly respected Southern California carpet cleaning firm before turning his efforts full time to becoming a cleaning industry instructor and author. He is president of the Academy of Textiles & Flooring, past president of CFI, and a regional supervisor for the IICRC.


How To Protect Your Cleaning Company When Hiring Employees

February 9, 2001
Carpet cleaning/floor care employers can be held legally responsible for wrongful acts carried out by their employees. Carl Williams provides you with solid advice of what you can, can’t and should do to avoid legal problems when interviewing and doing applicant background/reference checks.
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The Seven Secrets to Generating 700 Reports a Year

June 15, 2000
The inspector of today has to be much more introspective and analytical about both the internal customer (mill, retailer, etc.) and the external customer (consumer, building owner/manager, etc.) motives...
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The Wave of the Future For Inspection: Teaming-Up

June 13, 2000
This is not a fantasy; it is a necessity. In this era of high-speed change, the stakes are nothing less than survival.
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Illegal Liaison

April 26, 2000
Analysis of an Inspector's Report and the Position He Took
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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