Articles by Keith Seay

Basic Spotting Principles

By Keith Seay
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As most conscientious cleaning technicians have learned, when you make a complicated task a procedure, it ceases to be a problem. Without a procedure, it may always be a problem. There are six basic spotting procedures, one of which is absolutely guaranteed to remove any spot or stain known to man!
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Spotting Tools and Equipment

By Keith Seay
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Spotting kits make quite an impression on customers and, even if you know little about actual spotting techniques, the customer will have the impression that you are a true professional simply by virtue of the equipment you use - or at least, until you start to use that professional looking equipment in an unprofessional manner!
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Basic Spotting Principles

By Keith Seay
No Comments
As most conscientious cleaning technicians have learned, when you make a complicated task a procedure, it ceases to be a problem. Without a procedure, it may always be a problem. There are six basic spotting procedures, one of which is absolutely guaranteed to remove any spot or stain known to man!
Read More

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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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