In your community, I'll bet you can name a company that has been around many years but cuts many corners in the book of business. Perhaps they charge extra for pre-spraying, or they leave carpet (or walls, if a restoration company) wet after the job.

Everybody's talking about systems these days, but what does it really mean and how do they affect you and your business? In its simplest definition, a system is nothing more than an organized, planned, and predictable way of doing things. For example, when we talk about "marketing systems," we don't mean a single piece of advertising or even several pieces. A marketing system is all of your marketing efforts working together in a synergistic fashion with your other systems that provides the owner/manager with predictable results.