Doug Heiferman

Doug Heiferman is owner of DH Seminars, a technical and business development company specializing in marketing and business programs for the professional textile cleaner and restorer. Additionally, Doug is an industry trainer traveling the U.S. teaching IICRC courses and other industry-related and marketing/management courses. Visit Doug’s web site at for additional information.


The Science of Encapsulation: Polymer Chemistry Optimizes Cleaning Potential

December 3, 2012
Carpet cleaning is like any other industry where optimizing your technology will be a key to business survival. That is exactly what polymer chemistry is all about. 

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The Impact of Encapsulation

December 6, 2009
Teaching carpet cleaning across the country, I am often asked about encapsulation cleaning systems. A common question is, "Where does all the dirt go?" The answer lies in the advancement of the polymer-based cleaning formulations used in encapsulation.
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The Vacuum Cleaner: Evolution of a Truly Amazing Machine

October 7, 2009
Industry professionals are consistently searching for cleaning methods and equipment to provide their clients with textiles that are clean beyond appearance; today’s professional cleaners clean for health.
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Working With Truck-Mounted Cleaning Equipment

August 20, 2009
The professional textile cleaner and restorer has many options when it comes to truckmounts. Today’s well-engineered machines deliver unbelievable cleaning performance.
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Today is All We Really Have, So Rise to the Occasion

June 11, 2009
There are many individuals who fight an overwhelming battle everyday of their lives that greatly overshadows the business problems educated professionals can find solutions for. These individuals face life-threatening illnesses, something that lends a bit of perspective to trying to survive hard economic times.
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School IAQ and Low-Moisture Cleaning Systems

April 9, 2009
It is important for the professional textile cleaner to recognize low-moisture carpet cleaning systems are an integral part of a comprehensive indoor air management program in a school setting.
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A Revolution in Odor Control

February 10, 2009
The “green” revolution demands that professionals who specialize in odor control search for technologies that eradicate odors in a safe and natural way. One of those technologies making its way to the forefront is zeolite.
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Essential Elements of a Business Development Plan

December 11, 2008
In today’s competitive business world the professional textile cleaner must focus on education and certification. Raising your financial IQ with business and marketing classes is also crucial to running a profitable business.
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Utilizing Portable Floor Care Equipment

November 25, 2008
Textile-cleaning professionals looking to achieve high-end cleaning results for a reasonable investment need to look into adding portable equipment to their cleaning arsenal. 
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In Memoriam: Philip J. McLaughlin, CR#045

October 15, 2008

ICS columnist Doug Heiferman shares his thoughts and feelings on the passing of Phil McLaughlin and the impact he had on the cleaning and restoration industries.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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