Doug Heiferman is owner of DH Seminars, a technical and business development company specializing in marketing and business programs for the professional textile cleaner and restorer. Additionally, Doug is an industry trainer traveling the U.S. teaching IICRC courses and other industry-related and marketing/management courses. Visit Doug’s web site at www.DHSeminars.net for additional information.
Teaching carpet cleaning across the country, I am often asked about encapsulation cleaning systems. A common question is, "Where does all the dirt go?" The answer lies in the advancement of the polymer-based cleaning formulations used in encapsulation.
Industry professionals are consistently searching for cleaning methods and equipment to provide their clients with textiles that are clean beyond appearance; today’s professional cleaners clean for health.
There are many individuals who fight an overwhelming battle everyday of their lives that greatly overshadows the business problems educated professionals can find solutions for.
These individuals face life-threatening illnesses, something that lends a bit of perspective to trying to survive hard economic times.
The “green” revolution demands that professionals who specialize in odor control search for technologies that eradicate odors in a safe and natural way. One of those technologies making its way to the forefront is zeolite.
In today’s competitive
business world the professional textile cleaner must focus on education and
certification. Raising your financial IQ with business and marketing classes is
also crucial to running a profitable business.