Doug Heiferman

Doug Heiferman is owner of DH Seminars, a technical and business development company specializing in marketing and business programs for the professional textile cleaner and restorer. Additionally, Doug is an industry trainer traveling the U.S. teaching IICRC courses and other industry-related and marketing/management courses. Visit Doug’s web site at for additional information.


The Science of Encapsulation: Polymer Chemistry Optimizes Cleaning Potential

Carpet cleaning is like any other industry where optimizing your technology will be a key to business survival. That is exactly what polymer chemistry is all about. 

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The Impact of Encapsulation

Teaching carpet cleaning across the country, I am often asked about encapsulation cleaning systems. A common question is, "Where does all the dirt go?" The answer lies in the advancement of the polymer-based cleaning formulations used in encapsulation.
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The Vacuum Cleaner: Evolution of a Truly Amazing Machine

Industry professionals are consistently searching for cleaning methods and equipment to provide their clients with textiles that are clean beyond appearance; today’s professional cleaners clean for health.
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Working With Truck-Mounted Cleaning Equipment

The professional textile cleaner and restorer has many options when it comes to truckmounts. Today’s well-engineered machines deliver unbelievable cleaning performance.
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Today is All We Really Have, So Rise to the Occasion

There are many individuals who fight an overwhelming battle everyday of their lives that greatly overshadows the business problems educated professionals can find solutions for. These individuals face life-threatening illnesses, something that lends a bit of perspective to trying to survive hard economic times.
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School IAQ and Low-Moisture Cleaning Systems

It is important for the professional textile cleaner to recognize low-moisture carpet cleaning systems are an integral part of a comprehensive indoor air management program in a school setting.
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A Revolution in Odor Control

The “green” revolution demands that professionals who specialize in odor control search for technologies that eradicate odors in a safe and natural way. One of those technologies making its way to the forefront is zeolite.
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Essential Elements of a Business Development Plan

In today’s competitive business world the professional textile cleaner must focus on education and certification. Raising your financial IQ with business and marketing classes is also crucial to running a profitable business.
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Utilizing Portable Floor Care Equipment

Textile-cleaning professionals looking to achieve high-end cleaning results for a reasonable investment need to look into adding portable equipment to their cleaning arsenal. 
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In Memoriam: Philip J. McLaughlin, CR#045

ICS columnist Doug Heiferman shares his thoughts and feelings on the passing of Phil McLaughlin and the impact he had on the cleaning and restoration industries.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine


2015 Jan/Feb

The Jan/Feb ICS issue features content on cleaning services during the winter time, commercial cleaning, rug cleaning, new with rugs, marketing for restoration and new products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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