Articles by Doug Heiferman

The Science of Encapsulation: Polymer Chemistry Optimizes Cleaning Potential

By Doug Heiferman
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Carpet cleaning is like any other industry where optimizing your technology will be a key to business survival. That is exactly what polymer chemistry is all about. 

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The Impact of Encapsulation

By Doug Heiferman
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Teaching carpet cleaning across the country, I am often asked about encapsulation cleaning systems. A common question is, "Where does all the dirt go?" The answer lies in the advancement of the polymer-based cleaning formulations used in encapsulation.
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The Vacuum Cleaner: Evolution of a Truly Amazing Machine

By Doug Heiferman
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Industry professionals are consistently searching for cleaning methods and equipment to provide their clients with textiles that are clean beyond appearance; today’s professional cleaners clean for health.
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Working With Truck-Mounted Cleaning Equipment

By Doug Heiferman
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The professional textile cleaner and restorer has many options when it comes to truckmounts. Today’s well-engineered machines deliver unbelievable cleaning performance.
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Today is All We Really Have, So Rise to the Occasion

By Doug Heiferman
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There are many individuals who fight an overwhelming battle everyday of their lives that greatly overshadows the business problems educated professionals can find solutions for. These individuals face life-threatening illnesses, something that lends a bit of perspective to trying to survive hard economic times.
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School IAQ and Low-Moisture Cleaning Systems

By Doug Heiferman
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It is important for the professional textile cleaner to recognize low-moisture carpet cleaning systems are an integral part of a comprehensive indoor air management program in a school setting.
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A Revolution in Odor Control

By Doug Heiferman
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The “green” revolution demands that professionals who specialize in odor control search for technologies that eradicate odors in a safe and natural way. One of those technologies making its way to the forefront is zeolite.
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Essential Elements of a Business Development Plan

By Doug Heiferman
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In today’s competitive business world the professional textile cleaner must focus on education and certification. Raising your financial IQ with business and marketing classes is also crucial to running a profitable business.
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Utilizing Portable Floor Care Equipment

By Doug Heiferman
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Textile-cleaning professionals looking to achieve high-end cleaning results for a reasonable investment need to look into adding portable equipment to their cleaning arsenal. 
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In Memoriam: Philip J. McLaughlin, CR#045

By Doug Heiferman
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ICS columnist Doug Heiferman shares his thoughts and feelings on the passing of Phil McLaughlin and the impact he had on the cleaning and restoration industries.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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