Articles by Doug Heiferman

Air Movers: A Necessity, Not an Option, for Textile Cleaning

By Doug Heiferman
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An air mover is a portable control device that provides ventilation during cleaning and expedites the drying process when cleaning carpet and upholstery. Air movers are also used to reduce dry times in restorative drying situations.
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The Importance of Pre-Vacuuming

By Doug Heiferman
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Pre-vacuuming is critical in order to provide our valued clients with carpet that is truly clean and healthy. Professional textile cleaners recognize that the cleaning process must improve the appearance of the carpet in addition to leaving the carpet in the healthiest state possible.
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Equipment Maintenance: How It Affects Your Brand and Image

By Doug Heiferman
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Today’s professional textile cleaner may purchase equipment from many excellent manufacturers. He or she also has a tremendous selection of machines to choose from. 
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Spot & Stain Removal

By Doug Heiferman
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For the professional textile cleaner, the part of the job most scrutinized by the client is spot and stain removal.
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Low-Moisture Cleaning Systems: An Integral Part of Comprehensive Maintenance Systems for Carpet

By Doug Heiferman
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While traveling the country and speaking with thousands of professional textile cleaners, the question I hear most often is, “Which cleaning method and system is best to use to clean carpet?”
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The World of Commercial Carpet Cleaning

By Doug Heiferman
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Successful textile cleaning companies that continue to grow in and survive during lean times are those that do not rely solely on residential accounts. Residential accounts are adversely affected by factors beyond one’s control, including weather.
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Cats and Dogs: The Textile Cleaner's Best Friends

By Doug Heiferman
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A huge market exists for professional textile cleaners who are acutely aware that household pets can cause difficult odor problems requiring remediation. To handle urine decontamination of textiles, the professional cleaner needs to learn the principles of odor control.
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Invoice Psychology Adds Tremendous Value to Your Service

By Doug Heiferman
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When it comes to invoice psychology, a textile-cleaning service company can add serious value through proper verbiage. As professionals in a service business, brand and image is just as important as the ability to clean all interior textiles to IICRC guidelines
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Carpet Repair Techniques

By Doug Heiferman
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Today more than ever, consumers lead very busy lives. Free time is hard to come by. Customers do not want to be inconvenienced by calling several contractors for carpet maintenance and repairs.
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Residential Carpet Cleaning Procedures

By Doug Heiferman
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Professional textile cleaning is based on technical skills and science. When a cleaning technician enters a home to provide carpet cleaning, there are many variables involved.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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