Articles by Doug Heiferman

Air Movers: A Necessity, Not an Option, for Textile Cleaning

An air mover is a portable control device that provides ventilation during cleaning and expedites the drying process when cleaning carpet and upholstery. Air movers are also used to reduce dry times in restorative drying situations.
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The Importance of Pre-Vacuuming

Pre-vacuuming is critical in order to provide our valued clients with carpet that is truly clean and healthy. Professional textile cleaners recognize that the cleaning process must improve the appearance of the carpet in addition to leaving the carpet in the healthiest state possible.
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Equipment Maintenance: How It Affects Your Brand and Image

Today’s professional textile cleaner may purchase equipment from many excellent manufacturers. He or she also has a tremendous selection of machines to choose from. 
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Spot & Stain Removal

For the professional textile cleaner, the part of the job most scrutinized by the client is spot and stain removal.
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Low-Moisture Cleaning Systems: An Integral Part of Comprehensive Maintenance Systems for Carpet

While traveling the country and speaking with thousands of professional textile cleaners, the question I hear most often is, “Which cleaning method and system is best to use to clean carpet?”
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The World of Commercial Carpet Cleaning

Successful textile cleaning companies that continue to grow in and survive during lean times are those that do not rely solely on residential accounts. Residential accounts are adversely affected by factors beyond one’s control, including weather.
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Cats and Dogs: The Textile Cleaner's Best Friends

A huge market exists for professional textile cleaners who are acutely aware that household pets can cause difficult odor problems requiring remediation. To handle urine decontamination of textiles, the professional cleaner needs to learn the principles of odor control.
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Invoice Psychology Adds Tremendous Value to Your Service

When it comes to invoice psychology, a textile-cleaning service company can add serious value through proper verbiage. As professionals in a service business, brand and image is just as important as the ability to clean all interior textiles to IICRC guidelines
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Carpet Repair Techniques

Today more than ever, consumers lead very busy lives. Free time is hard to come by. Customers do not want to be inconvenienced by calling several contractors for carpet maintenance and repairs.
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Residential Carpet Cleaning Procedures

Professional textile cleaning is based on technical skills and science. When a cleaning technician enters a home to provide carpet cleaning, there are many variables involved.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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