Articles by Howard Partridge

Policies, Procedures, and the "Miracle on the Hudson"

One of the presenters at my Round Table event is a pilot. When he teaches systems, he loves to tell the dramatic story of the U.S. Airways jet that crash-landed on the Hudson River.
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Tom Sawyer's (and My) System for Success

Over the past few months, I have been painstakingly outlining how to stop being a slave to your business by putting it on autopilot and building systems into your business.
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Building the Road Map for Your Business

One of my coaching clients, Lisa Giesler, is an organizing consultant. She has a book called “My Life is a Mess.”
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The Five Vital Components of a System

Over the past two months I have shared why having systems are critical to the phenomenal success of your business. In this piece I will share the five parts of a system with which I believe you can systematize just about anything.

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Why Systems Are Critical to Your Business Success

When a company is growing, your two biggest profit killers are lack of planning and lack of infrastructure. By not having systems in place, your company loses good people, your production suffers and you must spend more money training a new employee.
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Get Your Business Organized and Systematized - Part I

Twenty-six years ago, I started cleaning carpet by working out of the trunk of my car. Over 13 long years I got the business up to about $30,000 per month. I was making good money, but everything revolved around me. 
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Creating a Phenomenal Marketing Calendar

A previous series of articles I wrote for this magazine outlined my 9-Step Marketing Plan. One of the steps is to have a schedule of activity, or a marketing “calendar” so to speak...
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Cooking Up Some "Southern Fried" Marketing

Since I started writing for ICS in 2007, I’ve covered a lot of ground. But I don’t like to just write the same old thing each year and, more importantly, I want to make sure that I am connecting with you.
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Are You Addicted? The 12-Step Business Recovery Program

A friend of mine is going through recovery for drug addiction. As I have walked through this with him over the past 9 months, I have learned a great deal about the process of “recovery.”
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How Strong is Your Business?

During the recent economic meltdown, many businesses that seemed to be strong faltered. As you face each day as a business owner and react to everyday demands, do you stop to think about how strong your business is?
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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