Articles by Howard Partridge

Get Your Business Organized and Systematized - Part I

April 14, 2011
Twenty-six years ago, I started cleaning carpet by working out of the trunk of my car. Over 13 long years I got the business up to about $30,000 per month. I was making good money, but everything revolved around me. 
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Creating a Phenomenal Marketing Calendar

March 14, 2011
A previous series of articles I wrote for this magazine outlined my 9-Step Marketing Plan. One of the steps is to have a schedule of activity, or a marketing “calendar” so to speak...
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Cooking Up Some "Southern Fried" Marketing

February 9, 2011
Since I started writing for ICS in 2007, I’ve covered a lot of ground. But I don’t like to just write the same old thing each year and, more importantly, I want to make sure that I am connecting with you.
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Are You Addicted? The 12-Step Business Recovery Program

January 12, 2011
A friend of mine is going through recovery for drug addiction. As I have walked through this with him over the past 9 months, I have learned a great deal about the process of “recovery.”
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How Strong is Your Business?

December 21, 2010
During the recent economic meltdown, many businesses that seemed to be strong faltered. As you face each day as a business owner and react to everyday demands, do you stop to think about how strong your business is?
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Who Says There's No Such Thing as a Free Lunch?

November 1, 2010
One of the most powerful and profitable things you can do for your business is get groups of referral sources in one place at one time, with you as the center of attention.
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How Building Community Changes Everything

October 14, 2010
Across America, businesses large and small struggle with the same issues: cutthroat competition that is selling “below invoice”; customers that don’t want to pay the advertised price; insolent employees and more.
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The Incredible Value of Interior Designer Referrals

September 8, 2010
Interior designers can be very valuable referral sources for cleaning and restoration companies, as they are in a position to refer very wealthy people to your firm.
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Putting the Value Back in "Professional"

August 12, 2010
You probably refer to yourself as a professional carpet cleaner. But have you ever thought about what that word really means? You probably refer to yourself as a professional carpet cleaner. But have you ever thought about what that word really means?
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Get on Track and Off the Truck!

July 21, 2010
The cleaning business is chock full of owner-operators. People who do the work themselves. The one truck operator. The one-man show. Does that describe you?
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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