Articles by Howard Partridge
July 7, 2009
Back in 2007, we took a look at the six reasons people have their carpets cleaned. You’d think knowing these reasons would be an important part of dealing with your clients, yet a surprising number of cleaners can’t tick off more than a couple of them (reasons, not clients). Therefore, it’s worth taking another look. Read More
June 11, 2009
At last! Over the past 8 months I have painstakingly outlined a step-by-step marketing plan for you. Finally, we are at the last installment. Read More
May 4, 2009
When most small-business owners begin to think about marketing, this is usually where they start, and that is a big mistake! By starting at Step 8, you have left out seven very important steps!
April 13, 2009
Welcome to another edition of “Your 9-Step Marketing Plan.” If you want to review the first 6 installments of this on going article, look to your past issues of ICS magazine or go online to www.icsmag.com.
March 9, 2009
Welcome to Step 6 of Your 9-Step Marketing Plan, the step that addresses the question on the tip of every carpet-cleaning professional’s tongue: “How much should I charge?” Read More
February 10, 2009
During the past four months I have been outlining a marketing plan that, when followed, can help you grow a phenomenally successful business. Read More
January 13, 2009
Welcome to the fourth step in “Your 9-Step Marketing Plan.” Have you been diligently studying each step? I hope so; it will help your business a lot. Read More
December 11, 2008
Do you really need a
marketing plan to survive in business? Do you really need a marketing plan to
thrive? You may be able to do okay without one, but having one will make your
business even better.
November 25, 2008
Last month I began sharing
the nine steps in your marketing plan (be sure to check it out at
www.icsmag.com). The first step was to set sales goals. The second step is to
outline a “Description of Your Service.”
October 13, 2008
Almost anyone would agree that a marketing plan is essential to success in business, yet few small businesses actually have a detailed, focused, documented marketing plan.