Articles by Howard Partridge

How to Delegate Effectively

If you have employees, you have certainly face the difficulty of getting them to perform tasks you ask them to do. You may feel that it is easier to just do it yourself. When you do that, you have less time to work with and your employees never learn how to "own" the task.
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How To Double Your Profit With One Simple Strategy

In any business there is one type of sale that brings the most profit, a single sales activity that can make the greatest difference in the profitability of your company. Not taking advantage of this all-important sales opportunity will cost you thousands of dollars.
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The Only Three Things That Really Matter in Business

If I asked you how your business was going, what would your response be? “Great”? “Okay”? “Not so good”? And by the way, how did you come up with your answer? 
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How to Grow Beyond A One-Man Show

The cleaning business is chock full of owner-operators – people who do the work themselves. The one-truck operator. The one-man show. Does that describe you?
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How Does Your Company Sound?

Every day American Business is receiving a silent kiss of death without even realizing it. Companies around the country are delivering a message to potential clients that says, “We don’t care enough about you to upgrade the way we handle you over the telephone.”
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Why People Clean and Why You Should Care

Back in 2007, we took a look at the six reasons people have their carpets cleaned. You’d think knowing these reasons would be an important part of dealing with your clients, yet a surprising number of cleaners can’t tick off more than a couple of them (reasons, not clients). Therefore, it’s worth taking another look.
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Your 9-Step Marketing Plan - Step 9

At last! Over the past 8 months I have painstakingly outlined a step-by-step marketing plan for you. Finally, we are at the last installment.
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Your 9-Step Marketing Plan - Step 8

When most small-business owners begin to think about marketing, this is usually where they start, and that is a big mistake! By starting at Step 8, you have left out seven very important steps!
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Your 9-Step Marketing Plan - Step 7

Welcome to another edition of “Your 9-Step Marketing Plan.” If you want to review the first 6 installments of this on going article, look to your past issues of ICS magazine or go online to
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Your 9-Step Marketing Plan - Step 6

Welcome to Step 6 of Your 9-Step Marketing Plan, the step that addresses the question on the tip of every carpet-cleaning professional’s tongue: “How much should I charge?”
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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