Last month I began sharing
the nine steps in your marketing plan (be sure to check it out at
www.icsmag.com). The first step was to set sales goals. The second step is to
outline a “Description of Your Service.”
Last December we took a look at recession-resistant marketing. Things being what they are these days, I thought it prudent to take another look at some of the things you can do to help stabilize your business and insulated it against recessionary influences.
This is my final chapter on networking, “the least expensive life-changing and business-changing marketing strategy ever.” As I think about relationship building, I may come back to this subject in the future, but I think eight installments should give you a good picture of the world of networking.
In the past five months I have shared what networking really is and how it can change your business and life forever. I have shared how you should dress and how to attract successful clients and employees.
Over the past two months, I have shared that networking is much more than just going to networking groups to get business, that it is a process of building powerful relationships that can be mutually beneficial to all parties involved.