Articles by Howard Partridge

Why People Clean and Why You Should Care

July 7, 2009
Back in 2007, we took a look at the six reasons people have their carpets cleaned. You’d think knowing these reasons would be an important part of dealing with your clients, yet a surprising number of cleaners can’t tick off more than a couple of them (reasons, not clients). Therefore, it’s worth taking another look.
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Your 9-Step Marketing Plan - Step 9

June 11, 2009
At last! Over the past 8 months I have painstakingly outlined a step-by-step marketing plan for you. Finally, we are at the last installment.
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Your 9-Step Marketing Plan - Step 8

May 4, 2009
When most small-business owners begin to think about marketing, this is usually where they start, and that is a big mistake! By starting at Step 8, you have left out seven very important steps!
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Your 9-Step Marketing Plan - Step 7

April 13, 2009
Welcome to another edition of “Your 9-Step Marketing Plan.” If you want to review the first 6 installments of this on going article, look to your past issues of ICS magazine or go online to www.icsmag.com.
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Your 9-Step Marketing Plan - Step 6

March 9, 2009
Welcome to Step 6 of Your 9-Step Marketing Plan, the step that addresses the question on the tip of every carpet-cleaning professional’s tongue: “How much should I charge?”
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Your 9-Step Marketing Plan - Step 5

February 10, 2009
During the past four months I have been outlining a marketing plan that, when followed, can help you grow a phenomenally successful business.
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Your 9-Step Marketing Plan - Step 4

January 13, 2009
Welcome to the fourth step in “Your 9-Step Marketing Plan.” Have you been diligently studying each step? I hope so; it will help your business a lot.
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Your 9-Step Marketing Plan - Step 3

December 11, 2008
Do you really need a marketing plan to survive in business? Do you really need a marketing plan to thrive? You may be able to do okay without one, but having one will make your business even better. 
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Your 9-Step Marketing Plan - Step 2

November 25, 2008
Last month I began sharing the nine steps in your marketing plan (be sure to check it out at www.icsmag.com). The first step was to set sales goals. The second step is to outline a “Description of Your Service.” 
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Your 9-Step Marketing Plan - Step 1

October 13, 2008
Almost anyone would agree that a marketing plan is essential to success in business, yet few small businesses actually have a detailed, focused, documented marketing plan.
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