Articles by Howard Partridge

How To Double Your Profit With One Simple Strategy

By Howard Partridge
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In any business there is one type of sale that brings the most profit, a single sales activity that can make the greatest difference in the profitability of your company. Not taking advantage of this all-important sales opportunity will cost you thousands of dollars.
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The Only Three Things That Really Matter in Business

By Howard Partridge
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If I asked you how your business was going, what would your response be? “Great”? “Okay”? “Not so good”? And by the way, how did you come up with your answer? 
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How to Grow Beyond A One-Man Show

By Howard Partridge
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The cleaning business is chock full of owner-operators – people who do the work themselves. The one-truck operator. The one-man show. Does that describe you?
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How Does Your Company Sound?

By Howard Partridge
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Every day American Business is receiving a silent kiss of death without even realizing it. Companies around the country are delivering a message to potential clients that says, “We don’t care enough about you to upgrade the way we handle you over the telephone.”
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Why People Clean and Why You Should Care

By Howard Partridge
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Back in 2007, we took a look at the six reasons people have their carpets cleaned. You’d think knowing these reasons would be an important part of dealing with your clients, yet a surprising number of cleaners can’t tick off more than a couple of them (reasons, not clients). Therefore, it’s worth taking another look.
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Your 9-Step Marketing Plan - Step 9

By Howard Partridge
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At last! Over the past 8 months I have painstakingly outlined a step-by-step marketing plan for you. Finally, we are at the last installment.
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Your 9-Step Marketing Plan - Step 8

By Howard Partridge
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When most small-business owners begin to think about marketing, this is usually where they start, and that is a big mistake! By starting at Step 8, you have left out seven very important steps!
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Your 9-Step Marketing Plan - Step 7

By Howard Partridge
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Welcome to another edition of “Your 9-Step Marketing Plan.” If you want to review the first 6 installments of this on going article, look to your past issues of ICS magazine or go online to www.icsmag.com.
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Your 9-Step Marketing Plan - Step 6

By Howard Partridge
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Welcome to Step 6 of Your 9-Step Marketing Plan, the step that addresses the question on the tip of every carpet-cleaning professional’s tongue: “How much should I charge?”
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Your 9-Step Marketing Plan - Step 5

By Howard Partridge
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During the past four months I have been outlining a marketing plan that, when followed, can help you grow a phenomenally successful business.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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