Articles by Howard Partridge

The Only Three Things That Really Matter in Business

By Howard Partridge
No Comments
If I asked you how your business was going, what would your response be? “Great”? “Okay”? “Not so good”? And by the way, how did you come up with your answer? 
Read More

How to Grow Beyond A One-Man Show

By Howard Partridge
One Comment
The cleaning business is chock full of owner-operators – people who do the work themselves. The one-truck operator. The one-man show. Does that describe you?
Read More

How Does Your Company Sound?

By Howard Partridge
No Comments
Every day American Business is receiving a silent kiss of death without even realizing it. Companies around the country are delivering a message to potential clients that says, “We don’t care enough about you to upgrade the way we handle you over the telephone.”
Read More

Why People Clean and Why You Should Care

By Howard Partridge
No Comments
Back in 2007, we took a look at the six reasons people have their carpets cleaned. You’d think knowing these reasons would be an important part of dealing with your clients, yet a surprising number of cleaners can’t tick off more than a couple of them (reasons, not clients). Therefore, it’s worth taking another look.
Read More

Your 9-Step Marketing Plan - Step 9

By Howard Partridge
No Comments
At last! Over the past 8 months I have painstakingly outlined a step-by-step marketing plan for you. Finally, we are at the last installment.
Read More

Your 9-Step Marketing Plan - Step 8

By Howard Partridge
No Comments
When most small-business owners begin to think about marketing, this is usually where they start, and that is a big mistake! By starting at Step 8, you have left out seven very important steps!
Read More

Your 9-Step Marketing Plan - Step 7

By Howard Partridge
No Comments
Welcome to another edition of “Your 9-Step Marketing Plan.” If you want to review the first 6 installments of this on going article, look to your past issues of ICS magazine or go online to www.icsmag.com.
Read More

Your 9-Step Marketing Plan - Step 6

By Howard Partridge
No Comments
Welcome to Step 6 of Your 9-Step Marketing Plan, the step that addresses the question on the tip of every carpet-cleaning professional’s tongue: “How much should I charge?”
Read More

Your 9-Step Marketing Plan - Step 5

By Howard Partridge
No Comments
During the past four months I have been outlining a marketing plan that, when followed, can help you grow a phenomenally successful business.
Read More

Your 9-Step Marketing Plan - Step 4

By Howard Partridge
No Comments
Welcome to the fourth step in “Your 9-Step Marketing Plan.” Have you been diligently studying each step? I hope so; it will help your business a lot.
Read More

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo