Articles by Howard Partridge

Your 9-Step Marketing Plan - Step 6

Welcome to Step 6 of Your 9-Step Marketing Plan, the step that addresses the question on the tip of every carpet-cleaning professional’s tongue: “How much should I charge?”
Read More

Your 9-Step Marketing Plan - Step 5

During the past four months I have been outlining a marketing plan that, when followed, can help you grow a phenomenally successful business.
Read More

Your 9-Step Marketing Plan - Step 4

Welcome to the fourth step in “Your 9-Step Marketing Plan.” Have you been diligently studying each step? I hope so; it will help your business a lot.
Read More

Your 9-Step Marketing Plan - Step 3

Do you really need a marketing plan to survive in business? Do you really need a marketing plan to thrive? You may be able to do okay without one, but having one will make your business even better. 
Read More

Your 9-Step Marketing Plan - Step 2

Last month I began sharing the nine steps in your marketing plan (be sure to check it out at www.icsmag.com). The first step was to set sales goals. The second step is to outline a “Description of Your Service.” 
Read More

Your 9-Step Marketing Plan - Step 1

Almost anyone would agree that a marketing plan is essential to success in business, yet few small businesses actually have a detailed, focused, documented marketing plan.
Read More

Recession-Resistant Marketing Revisited

Last December we took a look at recession-resistant marketing. Things being what they are these days, I thought it prudent to take another look at some of the things you can do to help stabilize your business and insulated it against recessionary influences.
Read More

Fun Marketing - "How We Can Help Each Other"

This is my final chapter on networking, “the least expensive life-changing and business-changing marketing strategy ever.” As I think about relationship building, I may come back to this subject in the future, but I think eight installments should give you a good picture of the world of networking.
Read More

The All-Important Step That is Usually Left Out!

Over the past 6 months I have shared a lot about networking: how to network, what to say, etc. But now the “meeting” is over, and it is up to you to follow up.
Read More

Now You Can Finally Speak!

In the past five months I have shared what networking really is and how it can change your business and life forever. I have shared how you should dress and how to attract successful clients and employees.
Read More

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive

THE ICS STORE

FinalCover.gif
The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view