Articles by Howard Partridge

Recession-Resistant Marketing Revisited

September 15, 2008
Last December we took a look at recession-resistant marketing. Things being what they are these days, I thought it prudent to take another look at some of the things you can do to help stabilize your business and insulated it against recessionary influences.
Read More

Fun Marketing - "How We Can Help Each Other"

August 9, 2008
This is my final chapter on networking, “the least expensive life-changing and business-changing marketing strategy ever.” As I think about relationship building, I may come back to this subject in the future, but I think eight installments should give you a good picture of the world of networking.
Read More

The All-Important Step That is Usually Left Out!

July 6, 2008
Over the past 6 months I have shared a lot about networking: how to network, what to say, etc. But now the “meeting” is over, and it is up to you to follow up.
Read More

Now You Can Finally Speak!

June 6, 2008
In the past five months I have shared what networking really is and how it can change your business and life forever. I have shared how you should dress and how to attract successful clients and employees.
Read More

Positioning - The Very Best Way to Find Great Employees

May 7, 2008
This month I want to take a bit of a detour on our little road trip called networking. This month, I want to show you how becoming a master networker can bring you great employees as well.
Read More

How to Say a Lot Without Opening Your Mouth

April 9, 2008
Did you know that every person you meet makes as many as 11 immediate assumptions about you before you say a word?
Read More

Planting Enough Seed for a Bumper Crop

March 11, 2008
Over the past two months, I have shared that networking is much more than just going to networking groups to get business, that it is a process of building powerful relationships that can be mutually beneficial to all parties involved.
Read More

Building Psychological Rapport

February 15, 2008
Last month I shared that “networking” is much more than just going to networking groups to “get business.” Networking is “the process of building relationships with the mutual desire and intent to connect to others.”
Read More

The Least Expensive, Most Valuable, Life- and Business-Changing Marketing Strategy Ever!

January 7, 2008
It’s 2008 and you have resolved to do better in your business this year. Right? Good, because after reading this article, you will want to add something else to your list of New Year’s Resolutions.
Read More

Recession-Resistant Marketing

December 21, 2007
Wouldn’t it be great if you were constantly busy, whatever the state of the economy and regardless of the time of year? Wouldn’t it be nice if you were having record sales while most others in your industry are having the worst sales?
Read More

Multimedia

Videos

Image Galleries

The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

cover_image

2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo