Articles by Howard Partridge

Your 9-Step Marketing Plan - Step 5

During the past four months I have been outlining a marketing plan that, when followed, can help you grow a phenomenally successful business.
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Your 9-Step Marketing Plan - Step 4

Welcome to the fourth step in “Your 9-Step Marketing Plan.” Have you been diligently studying each step? I hope so; it will help your business a lot.
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Your 9-Step Marketing Plan - Step 3

Do you really need a marketing plan to survive in business? Do you really need a marketing plan to thrive? You may be able to do okay without one, but having one will make your business even better. 
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Your 9-Step Marketing Plan - Step 2

Last month I began sharing the nine steps in your marketing plan (be sure to check it out at www.icsmag.com). The first step was to set sales goals. The second step is to outline a “Description of Your Service.” 
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Your 9-Step Marketing Plan - Step 1

Almost anyone would agree that a marketing plan is essential to success in business, yet few small businesses actually have a detailed, focused, documented marketing plan.
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Recession-Resistant Marketing Revisited

Last December we took a look at recession-resistant marketing. Things being what they are these days, I thought it prudent to take another look at some of the things you can do to help stabilize your business and insulated it against recessionary influences.
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Fun Marketing - "How We Can Help Each Other"

This is my final chapter on networking, “the least expensive life-changing and business-changing marketing strategy ever.” As I think about relationship building, I may come back to this subject in the future, but I think eight installments should give you a good picture of the world of networking.
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The All-Important Step That is Usually Left Out!

Over the past 6 months I have shared a lot about networking: how to network, what to say, etc. But now the “meeting” is over, and it is up to you to follow up.
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Now You Can Finally Speak!

In the past five months I have shared what networking really is and how it can change your business and life forever. I have shared how you should dress and how to attract successful clients and employees.
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Positioning - The Very Best Way to Find Great Employees

This month I want to take a bit of a detour on our little road trip called networking. This month, I want to show you how becoming a master networker can bring you great employees as well.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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