Articles by Howard Partridge

Your 9-Step Marketing Plan - Step 4

By Howard Partridge
No Comments
Welcome to the fourth step in “Your 9-Step Marketing Plan.” Have you been diligently studying each step? I hope so; it will help your business a lot.
Read More

Your 9-Step Marketing Plan - Step 3

By Howard Partridge
No Comments
Do you really need a marketing plan to survive in business? Do you really need a marketing plan to thrive? You may be able to do okay without one, but having one will make your business even better. 
Read More

Your 9-Step Marketing Plan - Step 2

By Howard Partridge
No Comments
Last month I began sharing the nine steps in your marketing plan (be sure to check it out at www.icsmag.com). The first step was to set sales goals. The second step is to outline a “Description of Your Service.” 
Read More

Your 9-Step Marketing Plan - Step 1

By Howard Partridge
No Comments
Almost anyone would agree that a marketing plan is essential to success in business, yet few small businesses actually have a detailed, focused, documented marketing plan.
Read More

Recession-Resistant Marketing Revisited

By Howard Partridge
No Comments
Last December we took a look at recession-resistant marketing. Things being what they are these days, I thought it prudent to take another look at some of the things you can do to help stabilize your business and insulated it against recessionary influences.
Read More

Fun Marketing - "How We Can Help Each Other"

By Howard Partridge
No Comments
This is my final chapter on networking, “the least expensive life-changing and business-changing marketing strategy ever.” As I think about relationship building, I may come back to this subject in the future, but I think eight installments should give you a good picture of the world of networking.
Read More

The All-Important Step That is Usually Left Out!

By Howard Partridge
No Comments
Over the past 6 months I have shared a lot about networking: how to network, what to say, etc. But now the “meeting” is over, and it is up to you to follow up.
Read More

Now You Can Finally Speak!

By Howard Partridge
No Comments
In the past five months I have shared what networking really is and how it can change your business and life forever. I have shared how you should dress and how to attract successful clients and employees.
Read More

Positioning - The Very Best Way to Find Great Employees

By Howard Partridge
No Comments
This month I want to take a bit of a detour on our little road trip called networking. This month, I want to show you how becoming a master networker can bring you great employees as well.
Read More

How to Say a Lot Without Opening Your Mouth

By Howard Partridge
No Comments
Did you know that every person you meet makes as many as 11 immediate assumptions about you before you say a word?
Read More

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo