Articles by Howard Partridge

Planting Enough Seed for a Bumper Crop

By Howard Partridge
No Comments
Over the past two months, I have shared that networking is much more than just going to networking groups to get business, that it is a process of building powerful relationships that can be mutually beneficial to all parties involved.
Read More

Building Psychological Rapport

By Howard Partridge
No Comments
Last month I shared that “networking” is much more than just going to networking groups to “get business.” Networking is “the process of building relationships with the mutual desire and intent to connect to others.”
Read More

The Least Expensive, Most Valuable, Life- and Business-Changing Marketing Strategy Ever!

By Howard Partridge
No Comments
It’s 2008 and you have resolved to do better in your business this year. Right? Good, because after reading this article, you will want to add something else to your list of New Year’s Resolutions.
Read More

Recession-Resistant Marketing

By Howard Partridge
No Comments
Wouldn’t it be great if you were constantly busy, whatever the state of the economy and regardless of the time of year? Wouldn’t it be nice if you were having record sales while most others in your industry are having the worst sales?
Read More

The Six Reasons People Clean

By Howard Partridge
No Comments
A big mistake cleaners make is not realizing that people clean for more reasons than “appearance.” And even if you realize it, you probably aren’t using that knowledge to your full advantage.
Read More

Roadblocks to Growth

By Howard Partridge
No Comments
Most small businesses in America don’t work. Most small-business owners end up with an average every day job rather than the thriving, exciting enterprise they envisioned. The reason that most small businesses don’t grow is because of what I call F.T.I. or “Failure To Implement.” 

Read More

How to Get Off the Truck!

By Howard Partridge
No Comments
Adding a second truck? Congratulations…I think. Kudos to the fact that you have enough business (you do, right?) to add another truck. But I’m concerned you may end up like many cleaners who have tried to expand and failed.
Read More

Four Steps to Writing Copy That Sells

By Howard Partridge
No Comments
Whether you advertise or not, changing the copy you already use in your sales and marketing will get you more sales.
Read More

The Silent Kiss of Death

By Howard Partridge
No Comments
Every day small businesses are suffering a “silent kiss of death” because of one simple thing: The way their telephone is answered.
Read More

How Newsletter Marketing Can Stop the Bleeding - Part II

By Howard Partridge
No Comments
Last month I shared how not marketing to your existing clients is the biggest marketing mistake of all (other than doing absolutely nothing, of course).
Read More

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo