Articles by Howard Partridge

The Six Reasons People Clean

November 19, 2007
A big mistake cleaners make is not realizing that people clean for more reasons than “appearance.” And even if you realize it, you probably aren’t using that knowledge to your full advantage.
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Roadblocks to Growth

October 9, 2007
Most small businesses in America don’t work. Most small-business owners end up with an average every day job rather than the thriving, exciting enterprise they envisioned. The reason that most small businesses don’t grow is because of what I call F.T.I. or “Failure To Implement.” 

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How to Get Off the Truck!

September 18, 2007
Adding a second truck? Congratulations…I think. Kudos to the fact that you have enough business (you do, right?) to add another truck. But I’m concerned you may end up like many cleaners who have tried to expand and failed.
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Four Steps to Writing Copy That Sells

August 6, 2007
Whether you advertise or not, changing the copy you already use in your sales and marketing will get you more sales.
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The Silent Kiss of Death

July 12, 2007
Every day small businesses are suffering a “silent kiss of death” because of one simple thing: The way their telephone is answered.
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How Newsletter Marketing Can Stop the Bleeding - Part II

June 5, 2007
Last month I shared how not marketing to your existing clients is the biggest marketing mistake of all (other than doing absolutely nothing, of course).
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How Newsletter Marketing Can Stop the Bleeding - Part 1

May 14, 2007
The biggest marketing mistake of all is not marketing to your existing clients. Not staying in front of those who have already spent money with you, paid your price and who are the most likely to refer is the dumbest marketing mistake a carpet cleaner can make.
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Are You a Member of the Latest "Online Grapevine"?

April 12, 2007
There is a new kid on the block. The online block that is, and her name is Angie. If you haven’t heard of Angie’s List (www.angieslist.com), it is an online community “grapevine” where members report and grade service companies.
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The Greatest Marketing Tool of All Time

March 1, 2007
Joe Girard is listed in the “Guinness Book of World Records” as the “World’s Greatest Salesman.” He sold more cars than anyone in history.
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Marketing Strategies That Work: The Power of Permission E-Mail Marketing-Part II

February 1, 2007
Last month we looked at the “why” of e-mail marketing. Now we’ll explore the “how” of setting up your Permission E-Mail Marketing System and getting e-mail addresses from your clients and prospects.
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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