Articles by Howard Partridge

Positioning - The Very Best Way to Find Great Employees

This month I want to take a bit of a detour on our little road trip called networking. This month, I want to show you how becoming a master networker can bring you great employees as well.
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How to Say a Lot Without Opening Your Mouth

Did you know that every person you meet makes as many as 11 immediate assumptions about you before you say a word?
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Planting Enough Seed for a Bumper Crop

Over the past two months, I have shared that networking is much more than just going to networking groups to get business, that it is a process of building powerful relationships that can be mutually beneficial to all parties involved.
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Building Psychological Rapport

Last month I shared that “networking” is much more than just going to networking groups to “get business.” Networking is “the process of building relationships with the mutual desire and intent to connect to others.”
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The Least Expensive, Most Valuable, Life- and Business-Changing Marketing Strategy Ever!

It’s 2008 and you have resolved to do better in your business this year. Right? Good, because after reading this article, you will want to add something else to your list of New Year’s Resolutions.
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Recession-Resistant Marketing

Wouldn’t it be great if you were constantly busy, whatever the state of the economy and regardless of the time of year? Wouldn’t it be nice if you were having record sales while most others in your industry are having the worst sales?
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The Six Reasons People Clean

A big mistake cleaners make is not realizing that people clean for more reasons than “appearance.” And even if you realize it, you probably aren’t using that knowledge to your full advantage.
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Roadblocks to Growth

Most small businesses in America don’t work. Most small-business owners end up with an average every day job rather than the thriving, exciting enterprise they envisioned. The reason that most small businesses don’t grow is because of what I call F.T.I. or “Failure To Implement.” 

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How to Get Off the Truck!

Adding a second truck? Congratulations…I think. Kudos to the fact that you have enough business (you do, right?) to add another truck. But I’m concerned you may end up like many cleaners who have tried to expand and failed.
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Four Steps to Writing Copy That Sells

Whether you advertise or not, changing the copy you already use in your sales and marketing will get you more sales.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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