Most small businesses in America don’t work. Most small-business owners end up with an average every day job rather than the thriving, exciting enterprise they envisioned. The reason that most small businesses don’t grow is because of what I call F.T.I. or “Failure To Implement.”
Adding a second truck? Congratulations…I think. Kudos to the fact that you have enough business (you do, right?) to add another truck. But I’m concerned you may end up like many cleaners who have tried to expand and failed.
The biggest marketing mistake of all is not marketing to your existing clients. Not staying in front of those who have already spent money with you, paid your price and who are the most likely to refer is the dumbest marketing mistake a carpet cleaner can make.
There is a new kid on the block. The online block that is, and her name is Angie. If you haven’t heard of Angie’s List (www.angieslist.com), it is an online community “grapevine” where members report and grade service companies.
It is my pleasure to now be writing for ICS magazine. Every month I will bring you a valuable marketing strategy you can implement into your business right away. At some point I may move into other subjects, such as management, personal success or sales, but for now, I want to bring you a series of marketing strategies that have worked really well for me and others.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.