There is a new kid on the block. The online block that is, and her name is Angie. If you haven’t heard of Angie’s List (www.angieslist.com), it is an online community “grapevine” where members report and grade service companies.

Joe Girard is listed in the “Guinness Book of World Records” as the “World’s Greatest Salesman.” He sold more cars than anyone in history.

Last month we looked at the “why” of e-mail marketing. Now we’ll explore the “how” of setting up your Permission E-Mail Marketing System and getting e-mail addresses from your clients and prospects.

It is my pleasure to now be writing for ICS magazine. Every month I will bring you a valuable marketing strategy you can implement into your business right away. At some point I may move into other subjects, such as management, personal success or sales, but for now, I want to bring you a series of marketing strategies that have worked really well for me and others.