Articles by Evan Kessler

50 Years New

April 4, 2013

It has been said that the one constant is change. Over the past few years, perhaps nothing has changed more than media - the way it is read and consumed, and therefore, the way it must be delivered.

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Reflecting on 50 Years and the Most Influential People

February 4, 2013

This issue is a retrospective look at where this industry came from, a celebration of the men and women who influenced it, created the products and the education for it as well as a look forward to what the future may bring.

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Congratulations Bane-Clene on 50 Years

February 1, 2012
On the occasion of this Golden Anniversary for Bane-Clene we have a full feature article in the pages of our February issue of ICS and on ICS online which I have personally written.

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Bane-Clene: 50 Years and Counting

February 1, 2012
It is not often that a company reaches 50 years in any industry, and I am honored to be writing about Bane-Clene and its founder, Bill Bane, Sr., a true pioneer of our trade.

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Life Is Short

June 17, 2011

Our industry has lost a friend as well as an outstanding businessman.  Paul Thompson, owner of Town & Country Services in Greenland, NH, died last week after collapsing suddenly over the weekend.
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What the heck was that...oh boy

May 13, 2011
This is no major flood or restoration job by any stretch of the imagination but even I was surprised at just how much remediation is involved from the seemingly benign water leak under my kitchen sink. 
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Zakian Rug blends tradition and technology

April 19, 2010
While in Philadelphia on a recent trip, I visited Zakian Rug, a large rug cleaning plant in operation since 1923, and had the opportunity to meet Bob Zakian, third-generation owner of of Zakian Rug.
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Mikeyfest/Winterfest hits new highs

February 24, 2010
Almost 200 carpet cleaning professionals gathered at the Dri-Eaz Training Center February 19-20 in Nashville for Mikeyfest, an annual gathering of participants on Mikey’s Board and other industry bulletin board forums, including ICS Cleaning Specialist
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A Small Change Can Make a Huge Change in Perception

December 18, 2008
Those that know me know that I am an avid Starbucks customer. I am in excellent company of others in our industry: Bill Yeadon, Howard Partridge and Lisa Wagner, to name a few, but I digress.
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Going for the Gold

August 17, 2008
The Olympics and the industry give ICS publisher Evan Kessler a reason to stand up and cheer.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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