Articles by Evan Kessler

N.T.A. N-O-W

By Evan Kessler
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ICS publisher Evan Kessler jumps into the fray with his thoughts on the neccessity of a national trade association for the cleaning industry.
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Be Careful What You Wish For

By Evan Kessler
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This old adage may never be truer than with respect to CRI SOA Program, the mill warranty programs and the IICRC. Discussions have lit up the industry bulletin boards and got the industry blood stirring among cleaners and suppliers alike.
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Rising Above the Fray

By Evan Kessler
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The volume on the ICS bulletin board recently has been something above a din, what with the talk of the CRI Seal of Approval (SOA) Program and the effects it may have on professional carpet cleaners.
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My Thoughts On Our Industry's Great Loss

By Evan Kessler
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For me, the loss of Howard Olansky is like the loss of a parent. And indeed, the role he played for over half a century in the floor covering and related industries was paternal. Howard observed, reported, took part in and informed our industry about the events, the technologies, the trials and the tribulations of our men and women in the trenches.
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ITI and Ausclean - My Trip Down Under

By Evan Kessler
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"You cannot exceed the level of your knowledge."

I must credit long-time industry stalwart Bob Bonwell for the phrase he coined many years ago that I have heard and repeated countless times. It's no wonder, then, that education is the key to success. I recently had the distinct pleasure to be invited to visit Advanced Specialized Equipment in Sydney, Australia in September to see, among other things, their new Interactive Training Institute (ITI) and flood house.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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