John Braun

John Braun

John Braun owns Premium Carpet Care in Pensacola, Florida, and is the principal behind Hitman Advertising.  John helps cleaners with unique advertising, SEO and website design sales strategies.  Get a FREE advertising strategy guide plus a 19-minute audio on how to get better ad response.  Go to www.HitmanAdvertising.com or call his FREE 24-hour hotline at 888-211-7702.

ARTICLES

Google Wars! Why is Google De-Ranking Cleaning Websites?

July 8, 2014

For many cleaning companies, getting ranked on Google has been the best marketing return ever. The cost is minimal and a cleaning company can easily get a dozen calls each week from a good placement. 


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Marketing Tips to Get Water Damage Jobs When Severe Weather Strikes

Floods can come at any time. When they come, will your company be ready?
May 15, 2014

Here's my story of a recent flood catastrophe in Pensacola, FL I personally experienced and how my cleaning company handled it:


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Should a Carpet Cleaner Advertise on Craigslist?

May 7, 2014

Craigslist is booming with listings from carpet cleaners. Since Craigslist is a free media to put out your cleaning company’s message, many cleaners take advantage of the offering.


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How to Market a “Green” Cleaning Business

April 3, 2014

Going green is a hot topic these days. Nearly every type of company imaginable is putting on the “green” banner, so would it be wise for a small cleaning company to go green?


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The Key to a Reliable Cleaning Business

March 3, 2014

Many cleaners struggle to stay busy. Training, customer service and quality work are super important in our line of work.


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How to Market the Benefits of Your Cleaning System

February 7, 2014

It doesn’t matter which cleaning system you use. Truckmount, portable extractor, bonnet cleaning and encapsulation are all the same in the eyes of most consumers.


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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January
January 1, 2014

 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.
November 29, 2013

Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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5 Marketing Strategies You Should be Doing (But Probably Aren’t)

The key is to have your hand in more than one strategy and not put all your marketing “eggs” in one basket.
August 6, 2013

There are five key marketing strategies you should strongly consider doing in your cleaning business.


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How to Market Additional Services

Most marketing experts will agree that the people you've already done business with are the best people to attempt to get business from again
June 17, 2013

Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.


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Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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