John Braun

John Braun

John Braun owns Premium Carpet Care in Pensacola, Florida, and is the principal behind Hitman Advertising.  John helps cleaners with unique advertising, SEO and website design sales strategies.  Get a FREE advertising strategy guide plus a 19-minute audio on how to get better ad response.  Go to www.HitmanAdvertising.com  or call his FREE 24-hour hotline at 888-211-7702.

ARTICLES

How to Market Additional Services

Most marketing experts will agree that the people you've already done business with are the best people to attempt to get business from again
June 17, 2013

Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.


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First Class, Bulk or Saturation: Which Postcard Mailing Method is Right for You?

A look at the three primary ways to send postcards
April 3, 2013

One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”


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Using E-mail Marketing to Convert Prospects and Keep Clients

Learn what e-mail newsletters can do for your business
March 13, 2013

E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your cleaning business.


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Advertising Tips to Bust Out of the Winter Lull

February 4, 2013

Depending on your location, it can be tough to get business in the winter. So this month, I decided to give you some tips to get business coming your way.


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Advertising on Angie's List: Is it Worth it?

January 8, 2013

You’ve probably seen the national commercials from Angie’s List. Angie Hicks, company founder, says on the commercial, “No company can pay to be on Angie’s List, so you can trust what you’re reading.” But do you prospects believe this? And better yet, is it worth it to you to advertise on Angie’s List?


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Take Your Prospect From Offline to Online

December 3, 2012

One key advertising principle is that the more means of response you give, the better your response rate. Knowing this, it makes perfect sense to include your website along with your phone number in all of your advertising.


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Is Your Company Getting Hijacked Online?

November 1, 2012
The web is the primary route many of your current clients go to find your company. But are they finding your correct company information online?
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Target Your Advertising with Every Door Direct Mail

October 1, 2012
Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
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Just How Important is Social Media?

August 31, 2012
The Internet has turned largely into a social environment. Why else would we open up our laptop and hop on over to YouTube, Facebook or ICS’ new Clean Restore Connect forum?
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How Important Really is a Website?

June 18, 2012
You already know having a website is important. But did you know the content of your website could make or break your cleaning business? I’m going to give you some secrets that will make you take another look at your website and help you increase sales.
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Multimedia

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The Experience Spring 2013

See all the sights from Clearwater Beach for the inaugural Experience Conference and Exhibition, held from April 17-20, 2013.

THE MAGAZINE

ICS Cleaning Specialist Magazine

ics june cover 2013

2013 June

Take a look at the brand new April 2013 issue with features on Marketing, Rug/Carpet Cleaning, and Hard Floor Maintenance.
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ICS Strategy Poll

What, if any, strategies did you take to “bust out of any winter lull?”
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THE ICS STORE

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Upholstery & Drapery Cleaning

Upholstery and Drapery Cleaning - Don’t let the name fool you. This is the industry’s only book covering dozens of household fabrics.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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