- THE MAGAZINE
Articles by John Braun
You’ve probably seen the national commercials from Angie’s List. Angie Hicks, company founder, says on the commercial, “No company can pay to be on Angie’s List, so you can trust what you’re reading.” But do you prospects believe this? And better yet, is it worth it to you to advertise on Angie’s List?
One key advertising principle is that the more means of response you give, the better your response rate. Knowing this, it makes perfect sense to include your website along with your phone number in all of your advertising.
Mobile Internet is now one of the key media outlets consumers use to find local businesses.
Your cleaning company can pop up all over the search engines
with this strategy. But first you’ll need to learn these few tricks. Last month
I wrote about using blogs to get more clients. One option for blogging is the
use of mini-websites, or mini-sites.